You can now create your own beautiful business apps
Now that property marketing has mostly moved online to property portals like realestate.com.au and Domain, a real estate agent’s ability to leverage their current listings to get new ones has been significantly eroded. This is a trend is set to continue as the real estate model becomes further disrupted by technologies that shift buyer behaviour from searching for properties, to waiting for a notification about one that matches their requirements. These days, if an agent is to build brand awareness from which they can generate new listings, they need to spend time building their profile online, and the best way to do that is to use content marketing.
Content marketing involves creating and publishing original and engaging content online. The content you create can be anything, from educational videos to informative blog posts to downloadable guides. But if you want to get really original and really, really engaging, you could even create your own app that you can use to push all sorts of content and notifications directly out to vendors and buyers alike.
Applications are the future of online marketing
Apps are where the future of online marketing is going, as more and more people use devices — like smartphones, tablets and even smart watches — rather than desktop computers and laptops to access information online. Applications also improve the user experience, while providing the developer with valuable information not usually available when a person simply browses a mobile version of a website.
Developing your own custom app is now increasingly simple, just as creating your own website is, thanks to WordPress and other such content management systems. An app development system like Flok, for example, allows you to easily create your own app — and a beautiful one, at that — and then promote it using social media, email and SMS marketing, with a built-in analytics dashboard to measure its success. Apps work best for businesses with repeat customers, so try to create your app with the goal of encouraging people to use it regularly.
It’s time to build lasting relationships
For too long, a lot of real estate agents have neglected to build lasting relationships with their buyers and sellers, seeing the sale and purchase of a property as a one-off transaction that’s not likely to come around again anytime in the near future. This was all well and good when people turned to newspapers, shopfront windows, and signboards to find out about a local agent in their local area, but this isn’t how the real estate model works anymore.
Agents need to prioritise building lasting relationships online, long before a homeowner has even considered selling their property, so that when they eventually do decide to take this step, there is only one agent they have in mind — you! If you produce content that covers both sides of the real estate process — buying and selling — then you’ll be able to capture the passive buyers that the market has lost since the decline of newspaper advertising.
Increase awareness of your brand by building relationships with other local businesses
If you haven’t already, reach out to local businesses in your area and build a reciprocal marketing relationship with them. With a service like Flok, you could sponsor a loyalty card for your local cafe by using the loyalty card app to give regular customers of your local cafe a free coffee. Use your branding on the loyalty card app and promote it, both in the cafe, on social media, and through your other marketing.
The best part about using an app, rather than a traditional paper loyalty card, is that for as long as the app is installed on a person’s phone, you can send them push notifications. You can also use it to collect email addresses, so you can continue marketing to them. Since everybody loves coffee, the uptake would be relatively swift and it would be used regularly, providing that you don’t use it to spam users with irrelevant marketing messages.
Success online begins with a successful strategy
Before you can begin using an app to sponsor your local cafe’s loyalty card, you need to create a strategy for capturing user data, determining their interests (i.e., buying, selling, renting), and being able to use content marketing that will cater to those interests.
To begin building your online brand, contact our team to discuss which digital marketing options will suit you and your digital marketing goals. Alternatively, to learn more about digital technologies that help real estate agents build an online presence, subscribe to our blog.
Do you like what you've read? Subscribe below to receive our research blog posts in your email when they're published.