Digital Marketing Training Courses
Digital Marketing applies the same principles as traditional marketing but in a digital context and using digital tools. It has become important for small businesses to apply these principles because most businesses get discovered this way. When a potential customer needs a service they more often turn to Google, Facebook and business websites to do the research about what they need. They then explore blogs, comments, ratings and online communities to confirm that their initial conclusions are in fact correct.
Digital & Traditional Marketing Course Foundations
- Intro to digital marketing (digital vs traditional)
- Digital teams
- Digital research
- Setting business objectives
- Intro to digital strategy
Website Contents & Structure
- Creating landing pages (intro to SEO concepts)
- Mobile First & Tablet experience
- Writing effective copy for your website (about, product pages, services etc.)
- Using images and graphics
- The customer/buyer journey
- Brand, logos and favicons
- User Experience (UX)
Goals, Call to Action and Statistics
- Data Capture
- Prospect Profiling
- White Papers & Vertical Marketing
- Database marketing
- Quotes, Customer Relationship Management & Service
Email Broadcasting & Automated Messages
- Prospect conditioning
- Customer message (customer service)
- Customer engagement
- Writing effective copy
- The place of emails in broad campaigns
- Digital Marketing Compliance (anti-SPAM)
- Who is your customer
- Overview of content management
- Content Creation, Curation etc.
- Editorial Calendars
Social Media Marketing & Syndication
- Community management
- Social CRM and social customer service
- Influencer outreach Social platforms & Apps (FB, LI, Twitter, Instagram, Snapchat etc.)
- Contingency plans
- Viral Marketing
SEO (Search Engine Optimisation)
- Site architecture
- Getting the best results out of your website
- SEO-friendly content
Paid Search & Advertising
- Campaign planning
- Text Ad copy
- Display Ads and Ad networks
- Analytics & Upselling
- Multi-channel analytics
- Google Tag Manager
- Website Optimisation
Digital Marketing Strategy
- The Organic Pulse model
- Lead Generation
- Influencer marketing/Affiliate marketing
- Conversion Rate Optimisation
“Content Marketing” = getting noticed by Google
THE TEXT WRITTEN ON A website is a major factor in how well it ranks at Google’s search engine. Other factors include the page title (that you can see in the title bar), headings within your page and meta tags that sit behind each page and that most people don’t see. Combine that with categories an tags in WordPress websites and you have a wonderful combination of words to bring a business to page one of the Google search results. Sound hard?
We sum up many of the above aspects in the term “Content Marketing” and content marketing is one of the best ways of getting known by Google. It all starts by having a blog that is updated regularly with relevant content that people (who are looking for your services) actually want to read.
When you have a regular blog which contains relevant information for your prospective customers, and you then link those blogs to relevant landing pages at your website, you have an even better reputation-building machine.
People who are ready to buy soon see that you are an “expert in the field”. This gives them confidence to buy from you. Furthermore, when they get to your landing page they’ll be informed about how you provide your service, how much you charge (unless you quote on the job) and how to contact you. All you need then is a way to accept orders and possibly payments at your website.
Ecommerce is the capability of accepting orders and payments at a website and is usually the final step of the sales process, what follows is the service delivery and customer service aspects of a business and they too can be supported by online web-based services.
How can you begin all of this?
Content Marketing starts with a Content Marketing Strategy.
Who should do the Digital Marketing Course?
- Existing Marketers and Digital Marketers with basic experience in digital but want broader skills and more confidence in applying them in their work
- Marketing and advertising professionals who are new to the digital world and are keen to learn how to leverage digital across a broad spectrum of channels
- Small and medium-sized businesses who want to learn more about how digital can help grow their business and help convert more prospects to customers, get more referrals and leads from existing customers and potentially reduce their advertising spend with organic success
- Sales people seeking an understanding of how marketing works and how they can get better quality leads or work closer with their marketing people