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Five Ways to Select a Trustworthy Real Estate Agent
Is your preferred agent who they say they are? If you’ve been following this blog of late (if you haven’t, then you can subscribe here), then you may recall that in a couple of our recent posts we talked about the different tools that are available online to help...
How Do RateMyAgent and RealSatisfied Compare to LinkedIn?
The truth about testimonials In nearly every guide to selecting a real estate agent, homeowners are instructed to look at, not just an agent’s sales history, but also how satisfied the buyers and sellers who dealt with that agent in the past were. Most agents will...
Marshall Rushford Is Not Licensed to Sell Property In…
Is your agent able to sell real estate in your home town? In our last blog post, we talked about how you can find out whether a real estate agent, like Bill Tsounias, who works for McGrath in Sydney, is licensed to sell your property or perform various other functions...
How Do You Know You Can Trust a Real Estate Agent?
There are online tools to help In a previous blog post, we talked about the new era in real estate that allows homeowners to compare real estate in their local area with just the click of a few buttons, using lead generation and comparison sites. As easy and efficient...
How Do Real Estate Lead Generators Find an Agent for You?
Is the internet helping to keep real estate agents honest? For homeowners looking for a real estate agent to sell (or rent) their property, it’s traditionally been about visibility. The agent with the most signboards, ads in the local paper, the greatest street...
Is Facebook Going to Become the Next Big Thing in Real Estate?
What 'data' makes Facebook so valuable? As the most successful and most widely-used social media platform in the world, Facebook has amassed a lot of data over its 12 years of existence. That data is what makes Facebook so valuable, but it’s also what guides its...
Build Your Online Profile Using a Mobile App
You can now create your own beautiful business apps Now that property marketing has mostly moved online to property portals like realestate.com.au and Domain, a real estate agent’s ability to leverage their current listings to get new ones has been significantly...
Technology Savvy Real Estate Agents Get More Listings
Don't be the loud-talker at the social media dinner table Think about the last time you engaged someone to perform a professional service for you. Perhaps you were looking for a plumber, an accountant or, say, a digital marketing agency. How did you find them? In the...
Property Appraisals and Market Reports Don’t Deliver New Listings
Are your aware of where your next listings will be coming from? Things that are stuck in the 1990s: newspaper advertising, signboards, DL cards, property appraisals, market reports ... and ok, the macarena. However, sticking only to matters of real estate, if you...
How to Build Your Online Real Estate Agent Profile
Be selective when choosing your 'brand building' social media In a recent blog post, I talked about how the erosion of newspaper advertising is also eroding an agent’s ability to leverage current listings to get new ones, due to the way property portals like...
Real Estate Agent Marketing in the Digital Age
How's an agent to build a brand online these days? Before the rise of online property portals, detractors of newspaper display advertising long echoed the same refrain: It’s expensive! It’s hard to measure! It’s expensive again! But in its heyday, a newspaper’s real...
Our Pick of the Best Real Estate Agent CRMs
Specialist CRMs exist for real estate agents A real estate agent’s most valuable sales tool is their database, and selecting the right customer relationship management (CRM) system to manage and develop their database is critical. But until recently, when cloud...
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