Category: Digital Marketing Courses

Digital marketing includes websites, landing pages, Pay Per Click Ads (like Google Ads), business blogs, video marketing, social media, inbound marketing etc.

Most of the time digital marketing involves creating content in the form of words, images and video (Content marketing) and combining it with call-to-actions to encourage website visitors to subscribe, register or buy something from you.

Digital marketing automation involves enables customers to subscribe or register to receive regular information or updates and enables businesses to stay front of mind so customers buy from them when they’re ready.

Mailchimp vs TextMagic: What happens to unused monthly credits?

Post author By 123 Group Pty Ltd
Post date September 5, 2026

Why “Monthly SMS Credits” Aren’t Always What They Seem

We recently went through Mailchimp’s SMS sign-up flow (it’s owned by Intuit these days) and hit a screen worth flagging for anyone doing digital and SMS marketing: a recommended 1,000 SMS credits for A$28.16 a month, with higher tiers running all the way up to 20,000 credits for around A$197.

It’s presented as a simple subscription choice, pick your tier, add your card, done.

But the detail that matters is easy to miss on that screen: these are recurring monthly subscription credits, and unused credits don’t roll over.

Tags SMS marketing

Content Marketing Courses Conversion Rate Optimisation (CRO) Courses Digital Marketing Course Digital Marketing Courses Email Marketing Courses Online Sales Training Courses

We Just Got a 92% Email Open Rate.

Post author By 123 Group Pty Ltd
Post date September 4, 2026

Here’s Why That’s a Really Big Deal

Most businesses would be thrilled with a 20% email open rate. We just looked at the stats on one of our automated welcome emails for our free payroll training sample, and the numbers stopped us in our tracks:

373 emails sent,
92% opened, and
45% clicked through to explore further.

For context, the average email marketing open rate across most industries sits somewhere between 20% and 35%, and a “good” click-through rate is usually anywhere from 2% to 5%.

We didn’t just beat those numbers, we roughly tripled the open rate benchmark and blew past the click-through benchmark by a factor of ten or more.

So what’s actually going on here?

Content Marketing Courses Digital Marketing Course Digital Marketing Courses Facebook Advertising Courses News Online Training Courses Social Media Courses Social Media Marketing Courses

What Makes Facebook and Instagram “Addictive” for Teenagers?

Post author By 123 Group Pty Ltd
Post date August 31, 2026

Meta settled for $23 billion because of these Features

Meta has agreed to pay up to $US18 billion ($23.6 billion AUD) and roll out a new set of child-safety features across Facebook and Instagram, settling a landmark case brought by nearly every US state over claims the platforms were deliberately designed to be addictive to teenagers.

The deal came together right before Mark Zuckerberg was due to take the stand in a California courtroom, and it’s one of the largest consumer protection settlements in US history.

This is bad news for Meta but can your business benefit by understanding what users want to see on social media?

Digital Marketing Course Digital Marketing Courses Email Marketing Courses Google Ads Training Course Online Business Courses Online Training Courses Websites & Domain Names

Would You Borrow $50,000 for a Holiday? What does Revolut think?

Post author By 123 Group Pty Ltd
Post date August 26, 2026

Revolut is encouraging it, but a digital asset is a better purchase.

We got an email this week from Revolut, the newer deposit-taking neobank operating in Australia, and it’s worth talking about, not because it’s unusual, but because it’s a textbook example of a marketing message that sounds harmless and is actually a pretty terrible financial idea for most people.

The pitch was simple: apply for a personal loan of up to $50,000, comparison rates from 6.99%, terms of 1 to 7 years, approved and deposited into your account “instantly.”

Digital Marketing Course Digital Marketing Courses Google Ads Training Course Google Analytics Courses Online Sales Training Courses Online Training Courses

Is Google Harassing You To Increase Your Advertising Spend?

Post author By Linda Roberts
Post date July 20, 2022

Is Google Harassing You To Increase Your Advertising Spend?

Google now achieves billions of searches every single day, making it without doubt, the world’s leading search engine.

So, with the search market effectively cornered, and most of the planet seemingly online at any given time, businesses are only too aware that featuring in Google searches can be central to getting their brand in front of their target audience.

The real problem though, is that with high competition, many operators know just how difficult it can be to rank organically (that is for FREE). In many cases they also feel ill-equipped, under-skilled or lacking in know-how to effectively manage online marketing in-house.

Tags Digital Marketing Course, Google Ads, Google Ads Course, marketing strategy, online advertising

Digital Marketing Courses News Online Business Courses Websites & Domain Names Wordpress Website Training Courses

What is a Minimum Viable Website?

Post author By Digital Marketing
Post date September 16, 2020

If you’ve never had a website before, it can be easy to get excited — or overwhelmed; pick your emotion! — by the prospect of all the exciting features you can add to it. So you’d better get cracking, adding all those features in to your website, right?

Wrong.

Tags #856, free website, Google My Business, google website, How to use WordPress, Learn WordPress, wordpress training courses, wordpress website, wordpress.com, wordpress.org

Customer Service Courses Online Business Courses Websites & Domain Names

Moving away from TELSTRA Online Essentials Website Builder

Post author By 123 Group Pty Ltd
Post date September 11, 2020

There are dozens of different website builders available from TELSTRA Online Essentials to Wix and they all promise ease of use, powerful features and the promise of more traffic, more conversions and more MONEY. One problem with these website builders is that most website designers don’t take them seriously but what I don’t like about them is they tie you to Telstra, Wix or the website builders owner.

I started using a website builder when I worked on our very first website and I loved it so much I couldn’t change – until the developer decided to stop supporting it and my hosting company stopped offering it. That was a scary time because I was starting to rely on my website. It’s even scarier to depend on average website design software these days! See how we helped an electrician migrate away from Telstra Online Essentials and onto a WordPress website hosted with Crazy Domains.

Email Marketing Courses Online Customer Service Courses Online Sales Training Courses Online Training Courses real estate agent Real estate agent software real estate agents

One CRM is Streaks ahead for real estate agents and HR managers even when it’s free

Post author By 123 Group Pty Ltd
Post date February 20, 2020

I’ve written about CRM’s for real estate agents in the past because they started popping up several years ago and all of a sudden you just need to inquire about a property for sale and you’d be on the “keep warm” segment of the agents mailing list!

I’ve since found a great CRM that is available on a Freemium model and it is built to work right in your email program!

Tags CRM for real estate agents, CRMs, HR CRM, Human Resources CRM, marketing funnel, real estate CRMs, sales funnel

Case Studies Content Marketing Courses Digital Marketing Course Digital Marketing Courses Online Training Courses Search Engine Optimisation Course Video Marketing Courses

Earleys’ Reveals Air Conditioning Maintenance Tips For Summer

Post author By 123 Group Pty Ltd
Post date November 20, 2019

It’s almost summer and most households are planning their festive season activities. There’ll be family catch-ups, BBQ’s, parties and quiet romantic nights and NONE of these work well indoors in summer without good air conditioning!

Earley’s Electrical, Air Conditioning and Refrigeration are experts in air conditioning from install to service and repair and Neville has started using educational marketing to help home owners prepare for summer.

Tags Digital Marketing Course, SEO Course, youtube marketing

Content Marketing Courses Digital Marketing Courses Search Engine Optimisation Course Websites & Domain Names Wordpress Website Training Courses

Crazy Domain Cheap Hosting comes with Extra Upsells at a Price

Post author By 123 Group Pty Ltd
Post date November 15, 2019

Do you want an email address with your order?

Purchasing a domain name is cheap, setting up hosting is cheap, installing WordPress is FREE but if you’re not technically savvy and you’re trying to do your own digital marketing then it’s Crazy what you need to pay for.

I’ve been working with Aussie and US hosting companies for over 10 years and there is a LOT of competition so these hosting companies tend to focus on the monthly price. Most business owners didn’t understand the value of their hosting several years ago and just went with the cheapest option but here are a couple reasons I recommend you spend a little extra..

Tags Crazy Domains, digital marketing training, wordpress course

Content Marketing Courses Search Engine Optimisation Course Wordpress Website Training Courses

Learn SEO skills and do your own digital marketing

Post author By 123 Group Pty Ltd
Post date November 9, 2019

We’ve just beefed up the content and examples in our WordPress Beginners 901 training course to include examples of how you could optimise website pages and blog pages yourself. It’s a job that someone in the office can do or that you can outsource to a part-time employee or contractor – OR someone like us!

Like many tasks in many businesses Search Engine Optimisation is not a complex task, it just involves understanding the language your customers use when trying to search for you and where to optimise your website for those keywords and key phrases.

Tags Digital Marketing Course, Search Engine Optimisation, SEO Course, WordPress Beginners Course, wordpress training

Content Marketing Courses Digital Marketing Courses Facebook Advertising Courses Omnichannel Marketing Social Media Courses Social Media Marketing Courses Wordpress Website Training Courses

Is there any real benefit of Instagram for Digital Marketing

Post author By 123 Group Pty Ltd
Post date July 18, 2019

Digital Marketing is the buzz word for getting more website visitors, getting more clicks on your website and basically getting more customers but sometimes it seems that you just participate because the experts tell you to!

In some cases it is important to stake your place or get your own URL at websites like YouTube or Facebook but the purpose for many sites has most small business owners baffled.

Instagram serves one very obvious purpose to me – it helps you get images from your smartphone onto your website. This means that your staff or contractors can do some of the work that you’d normally pay a digital marketer for.

Tags digital marketing courses, digital marketing services, digital marketing training, instagram and WordPress, Instagram marketing, wordpress course, wordpress training, wordpress training course

Content Marketing Courses Digital Marketing Courses Email Marketing Courses Google Analytics Courses Omnichannel Marketing

MailChimp offers free Google ReTargeting Service

Post author By 123 Group Pty Ltd
Post date June 19, 2019

I wrote recently about OmniChannel marketing and some readers weren’t sure what this means – essentially it means using lots of different ways of reaching potential customers using services like Twitter, Google, Facebook, LinkedIn, MailChimp and other email marketing software etc.

When you use each of these digital marketing tools separately they can be a LOT of hard work so the best thing to do is create a digital strategy that leverages tasks that you can do easily from your mobile phone like Facebook posts or Instagram shares, but that you can use several times.

Tags call-to-action, conversion rate optimisation, Email marketing course, lead capture, mailchimp Course, mailchimp training course

Content Marketing Courses Email Marketing Courses Google Analytics Courses Omnichannel Marketing

Omnichannel Marketing works best with Google Tag Manager

Post author By 123 Group Pty Ltd
Post date June 16, 2019

If your digital marketing is like most small businesses it is a collection of different tools that different “experts” told you you had to have, so they set it up for you! The problem with that is you’ll have too many “experts” and a right royal mess that someone at some stage will have to clean up!

Google Tag Manager is one tool that helps to bring all the mess together into something much more organised.

Tags Google Analytics, google tag manager, omnichannel marketing

Email Marketing Courses

Is business quiet right now? Wish you could send a quick message to past clients?

Post author By 123 Group Pty Ltd
Post date May 13, 2019

I’ve spoke to all sorts of business lately from tradies, shop keepers and car repairers and what stands out most is how they feel when their business is quiet. What many business owners don’t realise (unless they have a good network of business owning friends) is that if their business is slow there is a good chance that many other businesses are also slow.

It’s times like these that the cheapest way of getting new sales is by sending an email to your past clients and give them a good reason to buy or use your services NOW.

Tags Active campaign, Aweber Course, Campaign Monitor, Email marketing course, GetReponse course, mailchimp Course