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Australian Small Business Centre Blogs

Aust Small Business Startup, Marketing, Bookkeeping Business Startup, Marketing, Sales, Operations & Finance Courses

  • Dreamer, Looker, Planner Booker – digital marketing customer journey stages
    by Steve Slisar on May 2, 2019 at 10:48 pm

    There are many ways to describe the customers journey but I love the rhythmic nature of this one for holiday and travel marketing. Everyone wants the planner and booker but the dreamers will give your website relevance. I spoke with a digital marketing manager in for one of the large cruise tour companies and she […] The post Dreamer, Looker, Planner Booker – digital marketing customer journey stages appeared first on Aust Small Business Startup, Marketing, Bookkeeping. […]

  • Don’t Over Complicate Communication
    by Steve Slisar on April 15, 2019 at 5:00 am

    A KEY COMPONENT of a digital marketing project plan is communication. And not just with your customers, which is the goal of your digital marketing campaign, but with internal stakeholders; your staff, contractors and business partners. Communication fixes problems Sometimes all it takes to solve a problem in your digital marketing project plan is a […] The post Don’t Over Complicate Communication appeared first on Aust Small Business Startup, Marketing, Bookkeeping. […]

  • PayPal helps business get paid faster with either Xero, MYOB and QuickBooks
    by Steve Slisar on March 16, 2019 at 5:28 am

    I always find it interesting when an accounting software company touts the fact that their clients can get paid faster using their software. The fact is that any cloud-based accounting software makes it easier to interact with other cloud services like PayPal. Now that I got that rant out of the way, these connections are […] The post PayPal helps business get paid faster with either Xero, MYOB and QuickBooks appeared first on Aust Small Business Startup, Marketing, Bookkeeping. […]

  • Using Xero but not securing your debts? Unsecured creditor?
    by Steve Slisar on February 27, 2019 at 7:19 pm

    Credit Management and Payment Terms is better with Xero Ever since Xero emerged and handed control to businesses for accounting in the now (not just the cloud) businesses have been able to quote and invoice while at their customers site. Using Paypal has also enabled them to get paid on the spot before they even […] The post Using Xero but not securing your debts? Unsecured creditor? appeared first on Aust Small Business Startup, Marketing, Bookkeeping. […]

  • Seek, SpotED, SpotJobs, Indeed & Gumtree Jobs
    by Steve Slisar on February 2, 2019 at 7:06 am

    Hiring staff is something you’ll do as a business owner or manager at some stage in operating the business. In medium sized businesses the hiring and firing is performed by a dedicated HR Manager or Human Resources staff members and the process is exhausting and time consuming but it’s important to get it right, otherwise […] The post Seek, SpotED, SpotJobs, Indeed & Gumtree Jobs appeared first on Aust Small Business Startup, Marketing, Bookkeeping. […]

  • What’s a Finance Manager?
    by Steve Slisar on September 27, 2018 at 1:45 am

    Could You Be — Or Do You Need — A Finance Manager? Finance managers are responsible for the financial health of a business. They product financial reports, look at investment data and direct investment activities, make sure financial transactions are legal, and look for ways to maximise business profits. But more than this, their experience […] The post What’s a Finance Manager? appeared first on Aust Small Business Startup, Marketing, Bookkeeping. […]

  • CASE STUDIES: ‘Innovative’ Australian Businesses
    by Steve Slisar on September 24, 2018 at 11:30 pm

    Alternative Funding Routes for Innovative Australian Businesses We spoke about the measures the Government has taken to encourage Australian entrepreneurs to start innovative businesses in Australia, by making it easier to obtain funding, through a number of tax incentives to investors who fund ‘innovative’ businesses. Encouraging innovation in this country is vital to Australia’s continued […] The post CASE STUDIES: ‘Innovative’ Australian Businesses appeared first on Aust Small Business Startup, Marketing, Bookkeeping. […]

  • Are You Getting Tax Breaks for Your Innovative Business Idea?
    by Steve Slisar on September 24, 2018 at 4:00 am

    How Australia is Trying to Gain Innovation Glory In Australia, we currently have tax incentives for early stage investors. When he was still treasurer, Scott Morrison announced $1.1 billion in tax incentives to encourage early-stage investment in Australian startups. These measures were called the Tax Incentives for Innovation Bill and have been in effect since […] The post Are You Getting Tax Breaks for Your Innovative Business Idea? appeared first on Aust Small Business Startup, Marketing, Bookkeeping. […]

Digital Marketing Training & Support WordPress, Email, Local, Social, Analytics

  • Is business quiet right now? Wish you could send a quick message to past clients?
    by Steve Slisar on May 13, 2019 at 12:16 pm

    I’ve spoke to all sorts of business lately from tradies, shop keepers and car repairers and what stands out most is how they feel when their business is quiet. What many business owners don’t realise (unless they have a good network of business owning friends) is that if their business is slow there is a […] The post Is business quiet right now? Wish you could send a quick message to past clients? appeared first on Digital Marketing Training & Support. […]

  • How to use Youtube to upload videos for your website
    by Steve Slisar on May 4, 2019 at 7:20 am

    Video marketing is a fantastic tool to demonstrate your knowledge to potential customers and it is well known for it ability to keep visitors at your website for long but some business owners don’t realised just how easy it is to use. If you have a Google account you have a Youtube account Like most […] The post How to use Youtube to upload videos for your website appeared first on Digital Marketing Training & Support. […]

  • Website Hosting from the US is Cheaper and Better
    by Angela on January 21, 2019 at 7:14 am

    If you’d like to set up a website for your business using WordPress or some other content management system (CMS), you’ll need your own domain name and then you’ll need a web hosting company. You can get a website hosting package with email services bundled together from companies like Net Registry, but if you shop […] The post Website Hosting from the US is Cheaper and Better appeared first on Digital Marketing Training & Support. […]

  • Digital marketing jobs are some of the highest paid according to SEEK
    by Steve Slisar on January 8, 2019 at 1:20 am

    Writing blogs, creating content, video Content is what your customers see in your ads and on your website and landing pages. Combine the content with a Lead Capture strategy to turn strangers into identifiable humans (ie. getting email addresses and phone numbers) and you understand the value of digital marketing in the whole sales and […] The post Digital marketing jobs are some of the highest paid according to SEEK appeared first on Digital Marketing Training & Support. […]

  • Get Your Own Domain Name for Your Business Email
    by Steve Slisar on October 26, 2018 at 7:01 am

    We recently helped an asbestos removal company improve their digital presence by getting them off their hotmail email address and onto their own branded email using Google G Suite. You can create a branded email address by getting your own domain name and connecting it to Google G Suite, which you can do directly through […] The post Get Your Own Domain Name for Your Business Email appeared first on Digital Marketing Training & Support. […]

  • Educating Customers as a Marketing Strategy?
    by Angela on November 27, 2017 at 5:15 am

    Painting is an important task that immediately improves the value of a property. If you know what you’re doing, it’s not a particularly difficult task. If you don’t have any experience, or you don’t have the time, you’ll probably head down to your local Bunnings for some advice, ask a friend, or get online. Educate […] The post Educating Customers as a Marketing Strategy? appeared first on Digital Marketing Training & Support. […]

  • Why Offer a Free Measure and Quote?
    by Steve Slisar on September 10, 2017 at 7:20 pm

    How to win business on the spot! THERE ARE REWARDS AS WELL AS RISKS to providing people with a quote for work, but one of the bigger risks is offering a free measure and quote, only to have the quote knocked back in favour of a competitor’s cheaper one. This said, despite the risks attached […] The post Why Offer a Free Measure and Quote? appeared first on Digital Marketing Training & Support. […]

  • Why It’s Vital Not to Over-Quote
    by Steve Slisar on September 6, 2017 at 7:20 pm

    The risks of quoting too high THERE ARE PROS AND CONS to charging a day rate. But part of charging the right day rate involves quoting jobs correctly. Part of charging the right day rate involves quoting jobs correctly. And what are the requirements for quoting a job properly? You need solid experience in the […] The post Why It’s Vital Not to Over-Quote appeared first on Digital Marketing Training & Support. […]