In the new era of online search vendors can do all of their research online, and they do. They look for information about selling their property but they also want to learn about good agents in their area and if they zero in on you, they’ll research you and try to find out as much as possible about you. They’ll explore your past sales, they’ll learn a bit about the kind of person you are and they’ll look for rating or reviews to form their own opinion of you. They can do all of this research at property portals, on directory sites or on social media sites and if they like you and make contact well done! How does that help you when the next property seller comes along?
Becoming an authority online is much more than just building a website although having your own is VERY important and these are the things you need to be aware of regarding having your own website:
Because you are the brand you need to manage all your brand activity in one central place to ensure that EVERY vendor goes through the exceptional customer service process and understand how you do your work.
When you provide potential property sellers with all the information they need from your own website you’ll spend your online marketing effort to ensure your brand grows stronger and stronger.
Social media profiles on Facebook, Linkedin, Google+, Pinterest etc etc are important because they enable vendors to research and learn new things about you before they make contact, so its very important that no matter where they look they see the same consistent message. Most importantly the result need to come back to YOU.
Your personal real estate agent website is important because you can measure your progress, conversion and traffic every day and you’ll learn what works and what doesn’t work. If something doesn’t work you’ll then have the tools to tweak and change your message to get an even better result.
See our Showcase Real Estate Agent Personal Website