Why “Monthly SMS Credits” Aren’t Always What They Seem

We recently went through Mailchimp’s SMS sign-up flow (it’s owned by Intuit these days) and hit a screen worth flagging for anyone doing digital and SMS marketing: a recommended 1,000 SMS credits for A$28.16 a month, with higher tiers running all the way up to 20,000 credits for around A$197.

It’s presented as a simple subscription choice, pick your tier, add your card, done.

But the detail that matters is easy to miss on that screen: these are recurring monthly subscription credits, and unused credits don’t roll over.