AI in Marketing, Sales and Customer Service

Training and using an AI model like Claude involves core concepts like standard chats, multi-document Projects, interactive Artifacts, and custom skills or integrations.

These tools help you guide AI systems like Claude, store project knowledge, generate standalone code or content, and connect external data. 
Our Training Course creators are working on marketing course and Customer Service Course content that uses AI to make employees more efficient and educate job seekers how to use AI for the roles they are applying for.

Key Elements of Working with Claude

AI Chats

  • Standard interface for back-and-forth dialogue.
  • Good for quick questions, brainstorming, and drafting.
  • Context window holds the current conversation memory.

Projects

  • Hub to group related chats and files together.
  • Upload custom reference documents or source code.
  • Set custom instructions that apply to all chats in the project.

Artifacts

  • Dedicated side window for substantial outputs.
  • Ideal for code blocks, long-form writing, or SVG designs.
  • Allows you to view, edit, and iterate on creations separately from the main chat.

Skills, Connectors, and Plugins

  • Custom Skills: Tailor instructions or behaviors for specific tasks.
  • Connectors: Link Claude to external data sources or apps.
  • Plugins: Extend core abilities with outside tools and workflows. 

AI Agents

AI Agents are bots that perform tasks for you automatically based on how you trained them.
The more structure and information you provide to your AI Agent the more they will perform like a proficient staff member.

AI Courses

We are in the early stages of AI where businesses get the most benefit out of AI by teaching it how they want AI to work in their business.
Learn about Online Courses in Digital Marketing, Sales and Customer Service