What your landing page should contain if you want to sell online bookkeeping courses

To increase leads, prospects, and customers for online bookkeeping courses in MYOB and Xero, your landing page should combine clear messaging, trust-building elements, and conversion-focused design.

Here’s a breakdown of what to include:

✅ 1. Compelling Headline

• Example: “Master MYOB & Xero Bookkeeping — Get Certified and Boost Your Career or Business!”

• It should instantly communicate the value of the course and who it’s for.

✅ 2. Subheadline with Outcome-Focused Benefit

• Example: “Learn practical bookkeeping skills using Australia’s most popular accounting tools — even if you’re starting from scratch.”

✅ 3. Strong Call-to-Action (CTA) Above the Fold

• Use buttons like:

  • “Get Instant Access”

  • “Start Free Trial”

  • “Download Free Course Preview”

• CTA should be repeated throughout the page.

✅ 4. Short, Engaging Explainer Video or Demo

• Brief video (1–2 minutes) introducing the course, showing platform walk-throughs or testimonials.

✅ 5. Benefits-Focused Copy

• Break down what students will learn and how it helps them (e.g. start a freelance business, get hired, manage small biz finances).

• Use bullet points or icons to make it scannable:

  • ✅ MYOB & Xero practical training

  • ✅ Real-world bookkeeping scenarios

  • ✅ Certificate of completion

  • ✅ Lifetime access & updates

✅ 6. Social Proof

• Include:

  • Student testimonials (video or text)

  • Logos of companies that hired graduates or where instructors worked

  • Star ratings from course platforms

  • Number of students enrolled (if impressive)

✅ 7. Lead Magnet (Freebie)

Offer a free resource to collect emails:

• “Download our FREE MYOB vs Xero Comparison Guide”

• “Try the first module for free”

• “Free bookkeeping checklist for beginners”

✅ 8. Clear Course Features

• List what’s included:

  • Modules

  • Quizzes & exercises

  • Templates

  • Support (e.g. Q&A, email help)

  • Certification details

✅ 9. Instructor Bio and Credibility

• Share the instructor’s experience, certifications, and real-world bookkeeping background.

• Build trust by showing why you’re qualified to teach.

✅ 10. Pricing Options

• Use clear, simple pricing.

• Highlight:

  • Payment plans

  • Discounts (limited-time offers)

  • Money-back guarantee

✅ 11. FAQ Section

• Address common objections like:

  • “Do I need accounting experience?”

  • “Is this accredited?”

  • “How long will it take?”

✅ 12. Trust Elements

• Show:

  • SSL secure checkout

  • Satisfaction guarantees

  • Accreditation or industry partnerships (if applicable)

✅ 13. Mobile-Optimized Design

Ensure the landing page looks great and is easy to navigate on mobile—many users will come from social media or email.

✅ 14. Exit-Intent Popups or Slide-Ins

• Offer a last-chance discount or lead magnet before they leave the page.

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