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Digital Marketing News Online Business Courses Websites & Domain Names Wordpress Website Training Courses

What is a Minimum Viable Website?

If you’ve never had a website before, it can be easy to get excited — or overwhelmed; pick your emotion! — by the prospect of all the exciting features you can add to it. So you’d better get cracking, adding all those features in to your website, right?

Wrong.

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Customer Service Courses Online Business Courses Websites & Domain Names

Moving away from TELSTRA Online Essentials Website Builder

There are dozens of different website builders available from TELSTRA Online Essentials to Wix and they all promise ease of use, powerful features and the promise of more traffic, more conversions and more MONEY. One problem with these website builders is that most website designers don’t take them seriously but what I don’t like about them is they tie you to Telstra, Wix or the website builders owner.

I started using a website builder when I worked on our very first website and I loved it so much I couldn’t change – until the developer decided to stop supporting it and my hosting company stopped offering it. That was a scary time because I was starting to rely on my website. It’s even scarier to depend on average website design software these days! See how we helped an electrician migrate away from Telstra Online Essentials and onto a WordPress website hosted with Crazy Domains.

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Email Marketing Online Customer Service Courses Online Sales Training Courses Online training courses real estate agent Real estate agent software real estate agents

One CRM is Streaks ahead for real estate agents and HR managers even when it’s free

I’ve written about CRM’s for real estate agents in the past because they started popping up several years ago and all of a sudden you just need to inquire about a property for sale and you’d be on the “keep warm” segment of the agents mailing list!

I’ve since found a great CRM that is available on a Freemium model and it is built to work right in your email program!

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Case Studies Content Marketing Digital Marketing Digital Marketing Course Online training courses Search Engine Optimisation Course Video Marketing

Earleys’ Reveals Air Conditioning Maintenance Tips For Summer

It’s almost summer and most households are planning their festive season activities. There’ll be family catch-ups, BBQ’s, parties and quiet romantic nights and NONE of these work well indoors in summer without good air conditioning!

Earley’s Electrical, Air Conditioning and Refrigeration are experts in air conditioning from install to service and repair and Neville has started using educational marketing to help home owners prepare for summer.

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Content Marketing Digital Marketing Search Engine Optimisation Course Websites & Domain Names Wordpress Website Training Courses

Crazy Domain Cheap Hosting comes with Extra Upsells at a Price

Do you want an email address with your order?

Purchasing a domain name is cheap, setting up hosting is cheap, installing WordPress is FREE but if you’re not technically savvy and you’re trying to do your own digital marketing then it’s Crazy what you need to pay for.

I’ve been working with Aussie and US hosting companies for over 10 years and there is a LOT of competition so these hosting companies tend to focus on the monthly price. Most business owners didn’t understand the value of their hosting several years ago and just went with the cheapest option but here are a couple reasons I recommend you spend a little extra..

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Content Marketing Search Engine Optimisation Course Wordpress Website Training Courses

Learn SEO skills and do your own digital marketing

We’ve just beefed up the content and examples in our WordPress Beginners 901 training course to include examples of how you could optimise website pages and blog pages yourself. It’s a job that someone in the office can do or that you can outsource to a part-time employee or contractor – OR someone like us!

Like many tasks in many businesses Search Engine Optimisation is not a complex task, it just involves understanding the language your customers use when trying to search for you and where to optimise your website for those keywords and key phrases.

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Content Marketing Digital Marketing Facebook Advertising Omnichannel Marketing Social Media Social Media Marketing Wordpress Website Training Courses

Is there any real benefit of Instagram for Digital Marketing

Digital Marketing is the buzz word for getting more website visitors, getting more clicks on your website and basically getting more customers but sometimes it seems that you just participate because the experts tell you to!

In some cases it is important to stake your place or get your own URL at websites like YouTube or Facebook but the purpose for many sites has most small business owners baffled.

Instagram serves one very obvious purpose to me – it helps you get images from your smartphone onto your website. This means that your staff or contractors can do some of the work that you’d normally pay a digital marketer for.

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Content Marketing Digital Marketing Email Marketing Google Analytics Omnichannel Marketing

MailChimp offers free Google ReTargeting Service

I wrote recently about OmniChannel marketing and some readers weren’t sure what this means – essentially it means using lots of different ways of reaching potential customers using services like Twitter, Google, Facebook, LinkedIn, MailChimp and other email marketing software etc.

When you use each of these digital marketing tools separately they can be a LOT of hard work so the best thing to do is create a digital strategy that leverages tasks that you can do easily from your mobile phone like Facebook posts or Instagram shares, but that you can use several times.

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Content Marketing Email Marketing Google Analytics Omnichannel Marketing

Omnichannel Marketing works best with Google Tag Manager

If your digital marketing is like most small businesses it is a collection of different tools that different “experts” told you you had to have, so they set it up for you! The problem with that is you’ll have too many “experts” and a right royal mess that someone at some stage will have to clean up!

Google Tag Manager is one tool that helps to bring all the mess together into something much more organised.

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Digital Marketing Facebook Advertising Social Media

Facebook is changing it’s Ad Insights

If you advertising on Facebook or you want to, then you’ll be interested to learn that they are changing the way they demonstrate insights.

The key changes relate to the removal of these metrics:

  • Offers Saved and Cost Per Offers Saved
  • Relevance Score
  • Messaging Replies and Cost per Messaging Reply

The important ones to consider are your relevance score and what that will be replaced by and you can learn more about that here on Facebook.

If your ads take Facebook users to a page that is not relevant or doesn’t keep their interest you may find the cost of your ads will increase. Google do something similar but in their quest to outsmart Google Facebook are now offering insights and metrics on Quality Ranking, Engagement Rate Ranking, and Conversion Rate Ranking.

In the end what you really want is a sale or a lead and there are ways of measuring the success of these campaigns. Not sure where to start? Get a FREE Digital Marketing Strategy consultation.

 

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Email Marketing

Is business quiet right now? Wish you could send a quick message to past clients?

I’ve spoke to all sorts of business lately from tradies, shop keepers and car repairers and what stands out most is how they feel when their business is quiet. What many business owners don’t realise (unless they have a good network of business owning friends) is that if their business is slow there is a good chance that many other businesses are also slow.

It’s times like these that the cheapest way of getting new sales is by sending an email to your past clients and give them a good reason to buy or use your services NOW.

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Digital Marketing Google Analytics Video Analytics Video Marketing

How to use Youtube to upload videos for your website

Video marketing is a fantastic tool to demonstrate your knowledge to potential customers and it is well known for it ability to keep visitors at your website for long but some business owners don’t realised just how easy it is to use.

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Content Marketing News Search Engine Optimisation Course Websites & Domain Names

Website Hosting from the US is Cheaper and Better

If you’d like to set up a website for your business using WordPress or some other content management system (CMS), you’ll need your own domain name and then you’ll need a web hosting company.

You can get a website hosting package with email services bundled together from companies like Net Registry, but if you shop around, you will be able to find a good web host in the U.S. that are usually cheaper and provide better service. Here are the details about the hosting company we prefer and why.

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Content Marketing Conversion Rate Optimisation (CRO) Email Marketing Facebook Advertising Google Analytics Social Media Social Media Marketing Video Analytics Video Marketing

Digital marketing jobs are some of the highest paid according to SEEK

Writing blogs, creating content, video

Content is what your customers see in your ads and on your website and landing pages. Combine the content with a Lead Capture strategy to turn strangers into identifiable humans (ie. getting email addresses and phone numbers) and you understand the value of digital marketing in the whole sales and revenue process.

Google, Facebook, Twitter and LinkedIn have managed to turn the tables of marketing and advertising to something that is now massively slanted towards digital and online (and mobile) so good digital marketing skills and experience will give you an edge in almost EVERY organisation.

The key measuring points for digital marketing roles are:

  • Visitors
  • Returning visitors
  • Pages per visit
  • Lead capture conversion rate
  • Conversion Rate Optimisation (CRO)
  • Search Engine Optimisation (SEO)
  • Cost per click
  • Cost per thousand impressions
  • Cost per lead
  • Value of each sale

SEEK’s new Career Guide

Seek Digital Marketing Manager Jobs Digital Marketing Training Courses website logoSEEK’s new career guide shows statistics for every industry and Digital Marketing Jobs are currently the highest paying, followed closely by marketing.

Check it out here: SEEK Career Guide for Digital Marketing Jobs

Digital Marketing Courses with Industry Connect

virion Digital Online Marketing Academy Training Courses in Facebook, WordPress, Google and Social Media LOGOIf you want to learn everything from blog writing, search engine optimisation, landing pages, call-to-action, email marketing using Mailchimp and Feedburner and much more then the COMPLETE Digital Marketing Training Course package is available on a study loan payment plan for just $25 per week.

See what’s included and enrol now

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Websites & Domain Names

Get Your Own Domain Name for Your Business Email

We recently helped an asbestos removal company improve their digital presence by getting them off their hotmail email address and onto their own branded email using Google G Suite.

You can create a branded email address by getting your own domain name and connecting it to Google G Suite, which you can do directly through Google or by purchasing your domain name separately through a domain registrar like Net Registry, MelbourneIT, Crazy Domains, GoDaddy and many more. This is something we cover in our Digital and Social Media Marketing Courses.

Domain names cost under $30 a year

Depending on the type of domain name you’d like to register, they can cost you as little as ten or eleven dollars a year, or as much as thirty. If you decide to register your domain with a company like Net Registry, an Australian owned and operated registrar owned by Melbourne IT, you can also sign up for extra services to help you run your business.

Purchasing a domain name from a registrar directly may be preferable if you’d like to connect it to a WordPress website, but you can also buy it directly from Google when you sign up for a G Suite account. This may be preferable, as Google will handle to renewal of your domain at the same time as your G Suite account.

G Suite provides free business tools

A basic G Suite account costs just $5 a month, and comes with a raft of business tools you can use to make your business more professional and efficient. Aside from the free word processing apps you get access to (also available for free Gmail accounts), you also get free cloud storage so you can share documents with team members remotely, and access to Google calendar.

Because the Google calendar app is in the cloud, you can share access to it with your virtual assistant, so you can both schedule meetings and appointments without any clashes. Tradies can also share it with clients when they’re trying to organise a time to commence a new job, rather than going back and forth with different times and dates.

Beware domain name scams

If you choose to register your domain name separately — it does offer more flexibility, particularly if you ever want to move your email account from Google (who knows, something better and easier may come along in the future) — you do need to be wary of scams that often circulate to businesses.

The Australian Competition and Consumer Commission (ACCC) recently fined a company $2.3 million for sending unsolicited notices to businesses that looked like renewal notices, but were really registration notices for other domain names often costing upwards of $250.

Remember: a domain name shouldn’t cost much more than $30 a year, and certainly not more than $100. Check the fine print, and make sure you’re using a reputable domain name registrar.

To learn how to set up a Google G Suite account and start using a branded email address to increase your digital presence and make your business more professional, enrol in our Digital and Social Media Marketing Course, which covers Google G Suite and much more.

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Content Marketing News real estate agents Video Marketing

Educating Customers as a Marketing Strategy?

Painting is an important task that immediately improves the value of a property. If you know what you’re doing, it’s not a particularly difficult task. If you don’t have any experience, or you don’t have the time, you’ll probably head down to your local Bunnings for some advice, ask a friend, or get online.

Educate customers to win business

Educational Videos on Youtube and embedded into your WordPress website can help build your online brand - Digital Marketing CourseTransparency is an important way to build trust with customers. Giving customers honest information about painting their home won’t ever do you out of business — it’ll probably win you some and that’s why Mark created some basic videos with tips on how to do certain aspects of the paint preparation work which he normally performs.

The fact is that no one likes doing it but when people are getting painting done and they realise how time consuming and messy this task is, they’d rather get someone else to do it!

Derek Farmer, a real estate agent on Sydney’s Lower North Shore, used educational videos to help sellers (and buyers, too) understand the sales process. This helped him attract new listings because people trusted that he would be open and honest about the real estate process.

Explain your process

It also made Derek’s job a little easier, because vendors knew what to expect when they were selling their home. That meant the process would proceed relatively stress free because Derek had been upfront about the process — before he’d even met the seller — and usually resulted in a quick sale.

Vendors who had good experiences with Derek recommended him to their friends, relatives, colleagues and neighbours — at one point, Derek had multiple listings, one after the other, in the same street, all due to good recommendations from previous clients.

What tips can you share?

Tradies, whether they’re painters or plumbers or gardeners, can use educational videos and blogs to demystify the work that they do for customers, and also help stand out from their competitors online and in their local community.

To learn more about using educational content as a marketing strategy for your business, sign up for our digital marketing management services or enrol in our digital and social media marketing training course if you’d like to DIY.