It’s almost summer and most households are planning their festive season activities. There’ll be family catch-ups, BBQ’s, parties and quiet romantic nights and NONE of these work well indoors in summer without good air conditioning!
Earley’s Electrical, Air Conditioning and Refrigeration are experts in air conditioning from install to service and repair and Neville has started using educational marketing to help home owners prepare for summer. (more…)
Do you want an email address with your order?
Purchasing a domain name is cheap, setting up hosting is cheap, installing WordPress is FREE but if you’re not technically savvy and you’re trying to do your own digital marketing then it’s Crazy what you need to pay for.
I’ve been working with Aussie and US hosting companies for over 10 years and there is a LOT of competition so these hosting companies tend to focus on the monthly price. Most business owners didn’t understand the value of their hosting several years ago and just went with the cheapest option but here are a couple reasons I recommend you spend a little extra.. (more…)
We’ve just beefed up the content and examples in our WordPress Beginners 901 training course to include examples of how you could optimise website pages and blog pages yourself. It’s a job that someone in the office can do or that you can outsource to a part-time employee or contractor – OR someone like us!
Like many tasks in many businesses Search Engine Optimisation is not a complex task, it just involves understanding the language your customers use when trying to search for you and where to optimise your website for those keywords and key phrases. (more…)
Digital Marketing is the buzz word for getting more website visitors, getting more clicks on your website and basically getting more customers but sometimes it seems that you just participate because the experts tell you to!
In some cases it is important to stake your place or get your own URL at websites like YouTube or Facebook but the purpose for many sites has most small business owners baffled.
Instagram serves one very obvious purpose to me – it helps you get images from your smartphone onto your website. This means that your staff or contractors can do some of the work that you’d normally pay a digital marketer for.
I wrote recently about OmniChannel marketing and some readers weren’t sure what this means – essentially it means using lots of different ways of reaching potential customers using services like Twitter, Google, Facebook, LinkedIn, MailChimp and other email marketing software etc.
When you use each of these digital marketing tools separately they can be a LOT of hard work so the best thing to do is create a digital strategy that leverages tasks that you can do easily from your mobile phone like Facebook posts or Instagram shares, but that you can use several times.
If your digital marketing is like most small businesses it is a collection of different tools that different “experts” told you you had to have, so they set it up for you! The problem with that is you’ll have too many “experts” and a right royal mess that someone at some stage will have to clean up!
Google Tag Manager is one tool that helps to bring all the mess together into something much more organised.
If you advertising on Facebook or you want to, then you’ll be interested to learn that they are changing the way they demonstrate insights.
The key changes relate to the removal of these metrics:
- Offers Saved and Cost Per Offers Saved
- Relevance Score
- Messaging Replies and Cost per Messaging Reply
The important ones to consider are your relevance score and what that will be replaced by and you can learn more about that here on Facebook.
If your ads take Facebook users to a page that is not relevant or doesn’t keep their interest you may find the cost of your ads will increase. Google do something similar but in their quest to outsmart Google Facebook are now offering insights and metrics on Quality Ranking, Engagement Rate Ranking, and Conversion Rate Ranking.
In the end what you really want is a sale or a lead and there are ways of measuring the success of these campaigns. Not sure where to start? Get a FREE Digital Marketing Strategy consultation.
I’ve spoke to all sorts of business lately from tradies, shop keepers and car repairers and what stands out most is how they feel when their business is quiet. What many business owners don’t realise (unless they have a good network of business owning friends) is that if their business is slow there is a good chance that many other businesses are also slow.
It’s times like these that the cheapest way of getting new sales is by sending an email to your past clients and give them a good reason to buy or use your services NOW.