Digital Marketing is the buzz word for getting more website visitors, getting more clicks on your website and basically getting more customers but sometimes it seems that you just participate because the experts tell you to!
In some cases it is important to stake your place or get your own URL at websites like YouTube or Facebook but the purpose for many sites has most small business owners baffled.
Instagram serves one very obvious purpose to me – it helps you get images from your smartphone onto your website. This means that your staff or contractors can do some of the work that you’d normally pay a digital marketer for.
I wrote recently about OmniChannel marketing and some readers weren’t sure what this means – essentially it means using lots of different ways of reaching potential customers using services like Twitter, Google, Facebook, LinkedIn, MailChimp and other email marketing software etc.
When you use each of these digital marketing tools separately they can be a LOT of hard work so the best thing to do is create a digital strategy that leverages tasks that you can do easily from your mobile phone like Facebook posts or Instagram shares, but that you can use several times.
If your digital marketing is like most small businesses it is a collection of different tools that different “experts” told you you had to have, so they set it up for you! The problem with that is you’ll have too many “experts” and a right royal mess that someone at some stage will have to clean up!
Google Tag Manager is one tool that helps to bring all the mess together into something much more organised.
If you advertising on Facebook or you want to, then you’ll be interested to learn that they are changing the way they demonstrate insights.
The key changes relate to the removal of these metrics:
- Offers Saved and Cost Per Offers Saved
- Relevance Score
- Messaging Replies and Cost per Messaging Reply
The important ones to consider are your relevance score and what that will be replaced by and you can learn more about that here on Facebook.
If your ads take Facebook users to a page that is not relevant or doesn’t keep their interest you may find the cost of your ads will increase. Google do something similar but in their quest to outsmart Google Facebook are now offering insights and metrics on Quality Ranking, Engagement Rate Ranking, and Conversion Rate Ranking.
In the end what you really want is a sale or a lead and there are ways of measuring the success of these campaigns. Not sure where to start? Get a FREE Digital Marketing Strategy consultation.
I’ve spoke to all sorts of business lately from tradies, shop keepers and car repairers and what stands out most is how they feel when their business is quiet. What many business owners don’t realise (unless they have a good network of business owning friends) is that if their business is slow there is a good chance that many other businesses are also slow.
It’s times like these that the cheapest way of getting new sales is by sending an email to your past clients and give them a good reason to buy or use your services NOW.
Video marketing is a fantastic tool to demonstrate your knowledge to potential customers and it is well known for it ability to keep visitors at your website for long but some business owners don’t realised just how easy it is to use.
If you’d like to set up a website for your business using WordPress or some other content management system (CMS), you’ll need your own domain name and then you’ll need a web hosting company.
You can get a website hosting package with email services bundled together from companies like Net Registry, but if you shop around, you will be able to find a good web host in the U.S. that are usually cheaper and provide better service. Here are the details about the hosting company we prefer and why.
Writing blogs, creating content, video
Content is what your customers see in your ads and on your website and landing pages. Combine the content with a Lead Capture strategy to turn strangers into identifiable humans (ie. getting email addresses and phone numbers) and you understand the value of digital marketing in the whole sales and revenue process.
Google, Facebook, Twitter and LinkedIn have managed to turn the tables of marketing and advertising to something that is now massively slanted towards digital and online (and mobile) so good digital marketing skills and experience will give you an edge in almost EVERY organisation.
The key measuring points for digital marketing roles are:
- Returning visitors
- Pages per visit
- Lead capture conversion rate
- Conversion Rate Optimisation (CRO)
- Search Engine Optimisation (SEO)
- Cost per click
- Cost per thousand impressions
- Cost per lead
- Value of each sale
SEEK’s new Career Guide
SEEK’s new career guide shows statistics for every industry and Digital Marketing Jobs are currently the highest paying, followed closely by marketing.
Check it out here: SEEK Career Guide for Digital Marketing Jobs
Digital Marketing Courses with Industry Connect
If you want to learn everything from blog writing, search engine optimisation, landing pages, call-to-action, email marketing using Mailchimp and Feedburner and much more then the COMPLETE Digital Marketing Training Course package is available on a study loan payment plan for just $25 per week.
See what’s included and enrol now