Digital marketing jobs are some of the highest paid according to SEEK

Writing blogs, creating content, video

Content is what your customers see in your ads and on your website and landing pages. Combine the content with a Lead Capture strategy to turn strangers into identifiable humans (ie. getting email addresses and phone numbers) and you understand the value of digital marketing in the whole sales and revenue process.

Google, Facebook, Twitter and LinkedIn have managed to turn the tables of marketing and advertising to something that is now massively slanted towards digital and online (and mobile) so good digital marketing skills and experience will give you an edge in almost EVERY organisation.

The key measuring points for digital marketing roles are:

Visitors
Returning visitors
Pages per visit
Lead capture conversion rate
Conversion Rate Optimisation (CRO)
Search Engine Optimisation (SEO)
Cost per click
Cost per thousand impressions
Cost per lead
Value of each sale

SEEK’s new Career Guide

SEEK’s new career guide shows statistics for every industry and Digital Marketing Jobs are currently the highest paying, followed closely by marketing.

Check it out here: SEEK Career Guide for Digital Marketing Jobs

Digital Marketing Courses with Industry Connect

If you want to learn everything from blog writing, search engine optimisation, landing pages, call-to-action, email marketing using Mailchimp and Feedburner and much more then the COMPLETE Digital Marketing Training Course package is available on a study loan payment plan for just $25 per week.

See what’s included and enrol now

Steve Slisar

We've used educational marketing to help students learn digital skills and how to use accounting, office administration, digital marketing, customer service and online sales skills. These skills help people find work, run better businesses and do a better job for their customers.