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Case Studies Content Marketing Digital Marketing Digital Marketing Course Online training courses Search Engine Optimisation Course Video Marketing

Earleys’ Reveals Air Conditioning Maintenance Tips For Summer

It’s almost summer and most households are planning their festive season activities. There’ll be family catch-ups, BBQ’s, parties and quiet romantic nights and NONE of these work well indoors in summer without good air conditioning!

Earley’s Electrical, Air Conditioning and Refrigeration are experts in air conditioning from install to service and repair and Neville has started using educational marketing to help home owners prepare for summer.

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Content Marketing Search Engine Optimisation Course Wordpress Website Training Courses

Learn SEO skills and do your own digital marketing

We’ve just beefed up the content and examples in our WordPress Beginners 901 training course to include examples of how you could optimise website pages and blog pages yourself. It’s a job that someone in the office can do or that you can outsource to a part-time employee or contractor – OR someone like us!

Like many tasks in many businesses Search Engine Optimisation is not a complex task, it just involves understanding the language your customers use when trying to search for you and where to optimise your website for those keywords and key phrases.

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Content Marketing News Search Engine Optimisation Course Websites & Domain Names

Website Hosting from the US is Cheaper and Better

If you’d like to set up a website for your business using WordPress or some other content management system (CMS), you’ll need your own domain name and then you’ll need a web hosting company.

You can get a website hosting package with email services bundled together from companies like Net Registry, but if you shop around, you will be able to find a good web host in the U.S. that are usually cheaper and provide better service. Here are the details about the hosting company we prefer and why.

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Content Marketing Conversion Rate Optimisation (CRO) Email Marketing Facebook Advertising Google Analytics Social Media Social Media Marketing Video Analytics Video Marketing

Digital marketing jobs are some of the highest paid according to SEEK

Writing blogs, creating content, video

Content is what your customers see in your ads and on your website and landing pages. Combine the content with a Lead Capture strategy to turn strangers into identifiable humans (ie. getting email addresses and phone numbers) and you understand the value of digital marketing in the whole sales and revenue process.

Google, Facebook, Twitter and LinkedIn have managed to turn the tables of marketing and advertising to something that is now massively slanted towards digital and online (and mobile) so good digital marketing skills and experience will give you an edge in almost EVERY organisation.

The key measuring points for digital marketing roles are:

  • Visitors
  • Returning visitors
  • Pages per visit
  • Lead capture conversion rate
  • Conversion Rate Optimisation (CRO)
  • Search Engine Optimisation (SEO)
  • Cost per click
  • Cost per thousand impressions
  • Cost per lead
  • Value of each sale

SEEK’s new Career Guide

Seek Digital Marketing Manager Jobs Digital Marketing Training Courses website logoSEEK’s new career guide shows statistics for every industry and Digital Marketing Jobs are currently the highest paying, followed closely by marketing.

Check it out here: SEEK Career Guide for Digital Marketing Jobs

Digital Marketing Courses with Industry Connect

virion Digital Online Marketing Academy Training Courses in Facebook, WordPress, Google and Social Media LOGOIf you want to learn everything from blog writing, search engine optimisation, landing pages, call-to-action, email marketing using Mailchimp and Feedburner and much more then the COMPLETE Digital Marketing Training Course package is available on a study loan payment plan for just $25 per week.

See what’s included and enrol now