Keep an Active Website
I’ve attended some business building and networking events and have been fascinated at the number of people who speak about the importance of good first impressions and having a professional website. What’s most amazing is that many of these people have a website that hasn’t changed in 2 years!
This is amazing because there are some very powerful website content management systems (CMS’s) like WordPress that enable you to get a website and change it whenever you want. You can even update the news section of your website (usually called a blog).
The most important thing about a website though is that it is often the first time potential customers get to know something about you and how you operate your business. Your warehouse and office are things that they may never see, plus, you can use your website to give them some important information that makes them buy from you straight away.
When we set up a professional website for real estate agents using WordPress, we add and modify the images and words regularly as part of their content marketing strategy, but if a member of their staff wants to make modifications they can – and we help them. Finally professional agents can have an online presence and build their online reputation. However, they can also make changes themselves if they want to.