Want to know how Google will find your business — without spending money on advertising? It’s about the words you use and the message you construct to convert your visitors into customers.
Adwords, social media, Facebook ads — spending the money but not seeing the return? Do you feel you’re kind of ‘flying blind’ with how to truly measure the effectiveness of what you’re doing?
For years we’ve been helping business people stand out from their competitors, generate sales and build loyalty with their customers. We populate their websites and other marketing collateral with relevant, targeted and high quality content, provided on a consistent basis. It sure beats paying out money on a “scattergun” advertising approach like many of your competitors probably are.
Did you know you can manage most aspects of your business from anywhere? When you use the power of working ‘in the cloud’, you can also build an exceptional team — exceptional because of their skills and dedication — rather than being limited by their proximity to your head office.
As a digital agency, we can help you do just this.
Working to a digital strategy means you’re harnessing the power of technology. You can automate things like leveraging referrals, keeping in contact with customers and prospects, and providing exceptional, responsive ongoing support.
This frees you up to do the work you do best.
If your digital marketing is like most small businesses it is a collection of different tools that different "experts" told you you had to have, so they set it up for you! The problem with that is you'll have too many "experts" and a right royal mess that someone at...read more
If you advertising on Facebook or you want to, then you'll be interested to learn that they are changing the way they demonstrate insights. The key changes relate to the removal of these metrics: Offers Saved and Cost Per Offers Saved Relevance Score Messaging Replies...read more
I've spoke to all sorts of business lately from tradies, shop keepers and car repairers and what stands out most is how they feel when their business is quiet. What many business owners don't realise (unless they have a good network of business owning friends) is that...read more
Video marketing is a fantastic tool to demonstrate your knowledge to potential customers and it is well known for it ability to keep visitors at your website for long but some business owners don't realised just how easy it is to use. If you have a Google account you...read more
If you’d like to set up a website for your business using WordPress or some other content management system (CMS), you’ll need your own domain name and then you’ll need a web hosting company. You can get a website hosting package with email services bundled together...read more
Writing blogs, creating content, video Content is what your customers see in your ads and on your website and landing pages. Combine the content with a Lead Capture strategy to turn strangers into identifiable humans (ie. getting email addresses and phone numbers) and...read more
Painting is an important task that immediately improves the value of a property. If you know what you’re doing, it’s not a particularly difficult task. If you don’t have any experience, or you don’t have the time, you’ll probably head down to your local Bunnings for...read more
How to win business on the spot! THERE ARE REWARDS AS WELL AS RISKS to providing people with a quote for work, but one of the bigger risks is offering a free measure and quote, only to have the quote knocked back in favour of a competitor's cheaper one. This said,...read more
The risks of quoting too high THERE ARE PROS AND CONS to charging a day rate. But part of charging the right day rate involves quoting jobs correctly. Part of charging the right day rate involves quoting jobs correctly. And what are the requirements for quoting a job...read more
When charging a daily rate pays CHARGING A DAY RATE FOR YOUR WORK, instead of an hourly rate, can be a good way of making sure you get paid a certain amount for each job. This can help you set a budget and ensure you’re bringing in a certain amount of money each week....read more
How you know what's working and what's not MARKETING AND ACCOUNTING ARE CLOSELY linked if you look at accounting as dealing with the money that’s going in and out of your business, usually as a consequence of your marketing activities. Recording your marketing...read more
Ways to get regular installation work BUNNINGS HAS, FOR A LOT OF HOMEOWNERS, become the default place to get their home renovated — and not just the DIY renovators, either. Bunnings, very wisely, realised that a lot of the people who came to look at their kitchens and...read more