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How cheap to go for your MYOB and Xero Bookkeeping Course

Training courses are designed for people who want to be taken on a learning journey that gives them practical skills to help them remember what they learn.

The olden days

Before the Internet, a training course usually involved

  1. finding a good training centre within 20kms
  2. reviewing their course schedule for course duration and session times
  3. enrolling before all available seats were taken
  4. going to a physical training centre,
  5. being shown how to perform a task, and then
  6. having a go yourself.

If you got stuck you’d put your hand up and the trainer would come over, see what you’ve been doing and then correct you and explain what you did wrong.

Then you’d all have a tea break with coffee and Tim Tams and chat for 30 minutes (but it should have been a 15 minute break). Does that sound familiar?

Videos, Workbooks, Support

Now it’s the same but different.

  1. you can enrol and start whenever you have time,
  2. the training instruction is delivered via video (and replayed as often as needed).
  3. you don’t need to travel and can learn from home
  4. you can use website chat, email, sms and phone if you get stuck
  5. have a coffee and whatever you want to eat from your fridge or pantry

Videos are easy

The biggest change we’ve noticed is how easy it is for anyone to create a training video. Some of these videos are of people speaking (talking head videos) and others are screen recordings using the software.

There are thousands of great bookkeepers and accountants and they can all create videos to explain how to use the software – and you can watch most of them for free online and particularly at Youtube.

The hardest part of creating a course is to design the learning journey that starts with basic skills and then gets gradually more complex, building on the basic skills you’ve just learnt.

With bookkeeping this normally means doing the full cycle of

  1. quoting,
  2. invoicing,
  3. accounts receivable and
  4. receiving payment.

But none of this normally goes to plan. If you’re a course designer you will know about some of the tricky things that can happen and build them into the learning journey. That’s what we’ve done with our courses.

Videos are cheap

If you can’t afford a premium short course which also includes:

  1. training workbooks,
  2. practical tasks,
  3. support when you need it and
  4. a certificate to demonstrate you’re competent,

then access to a video library is one of the cheapest ways you can learn. When you choose our training libraries you can have the confidence that the videos flow from one logical step to the next.

Click the Learn Express logo below to see the training video library options.

Learn-Express-Cheap-Beginners-to-Advanced-Xero-Training-Video-Tutorials-Online

If you find you need support AND the training manual you can explore one of the tutoring packages.

Tutoring for one on one attention

Tutoring in how to use Xero and MYOB has always been popular for students who need the complete attention of a trainer. They’ve become more popular in the last few years because companies like Airtasker entice contractors onto their platform and then promote them – but have you ever used Airtasker?

We’ve heard from people who’ve used Airtasker for delivering things or other handy man tasks that haven’t gone that well. Many people have had a great experience but the problem with the Airtasker platform is that you never get any of the persons contact details until you choose one person and pay your money.

Even then, some Airtaskers will communicate with you solely through the Airtasker platform rather than give you their email address and mobile number.

With our tutors you know who you’re getting and they know their stuff.

Click on Trevor Turners ad below to see our tutors and tutoring packages.MYOB & Xero Bookkeeping Tutoring For Beginners - Trevor

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Online Business Courses Online training courses Xero online training course

Andy is happy with Hubdoc, but the Hubdoc app not so much

We’re lucky to be working with some great small business owners and I was speaking with a pool shop owner the other day who uses Xero accounting software and the Hubdoc receipt capture app.

One made him happy, the other frustrated, and here’s why.

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MYOB Training Courses Online Business Courses Online training courses Xero online training course

Apple Made MYOB Push Essentials to Compete Head On With Xero

Fortnite publisher Epic Games decided to pick a fight with Apple over the fees that Apple earn from apps in their Appstore. MYOB recently made a decision to discontinue their Mac version of accounting software called MYOB AccountEdge because of a change in the iOS software that runs most Apple PC’s. It’s interesting to see the effect that Apple is having on lots of different software companies but for bookkeepers it means one less software program to learn!

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Digital Marketing Course Online Business Courses Online Customer Service Courses Online Sales Training Courses Online training courses Remote Working Jobs Xero online training course

Accounts and Office Admin & Support Staff are All Rounders

Our course design team were exploring recent job ads for accounting and office administration support and we distilled it down to an alarming fact – most of these jobs want all rounders!

Accounting knowledge in Xero or MYOB is important (mandatory), good skills in Data Entry and Microsoft Office (Word & Excel) is important (mandatory) and communicating via email and the phone is important (mandatory). This job ad in particular for a Sydney based property services business seemed to demonstrate that they were looking for an all rounder.

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Digital Marketing Course Online Business Courses Xero online training course

NEWS: Online Business Course included with MYOB & Xero Dual Certificate PLUS Training Courses

NEWSFLASH: Online Business Course included with MYOB & Xero Bookkeeping PLUS and PRO training course packages

A swell of interest in starting and online business has motivated us to include the affiliate training course with our popular MYOB & Xero training course packages. Affiliate marketing was pioneered in 1994 by William J Tobin who launched a beta version of PC Flowers & Gifts on the Internet in cooperation with IBM, however most people associate affiliate marketing with Amazon. This online business course enables you to promote our online courses and earn an income from anyone who you refer who enrols – we teach and demonstrate how it works.

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Customer Service Courses Online Business Courses Websites & Domain Names

Moving away from TELSTRA Online Essentials Website Builder

There are dozens of different website builders available from TELSTRA Online Essentials to Wix and they all promise ease of use, powerful features and the promise of more traffic, more conversions and more MONEY. One problem with these website builders is that most website designers don’t take them seriously but what I don’t like about them is they tie you to Telstra, Wix or the website builders owner.

I started using a website builder when I worked on our very first website and I loved it so much I couldn’t change – until the developer decided to stop supporting it and my hosting company stopped offering it. That was a scary time because I was starting to rely on my website. It’s even scarier to depend on average website design software these days! See how we helped an electrician migrate away from Telstra Online Essentials and onto a WordPress website hosted with Crazy Domains.

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Email Marketing Online Customer Service Courses Online Sales Training Courses Online training courses real estate agent Real estate agent software real estate agents

One CRM is Streaks ahead for real estate agents and HR managers even when it’s free

I’ve written about CRM’s for real estate agents in the past because they started popping up several years ago and all of a sudden you just need to inquire about a property for sale and you’d be on the “keep warm” segment of the agents mailing list!

I’ve since found a great CRM that is available on a Freemium model and it is built to work right in your email program!

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Case Studies Content Marketing Digital Marketing Digital Marketing Course Online training courses Search Engine Optimisation Course Video Marketing

Earleys’ Reveals Air Conditioning Maintenance Tips For Summer

It’s almost summer and most households are planning their festive season activities. There’ll be family catch-ups, BBQ’s, parties and quiet romantic nights and NONE of these work well indoors in summer without good air conditioning!

Earley’s Electrical, Air Conditioning and Refrigeration are experts in air conditioning from install to service and repair and Neville has started using educational marketing to help home owners prepare for summer.

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Content Marketing Digital Marketing Search Engine Optimisation Course Websites & Domain Names Wordpress Website Training Courses

Crazy Domain Cheap Hosting comes with Extra Upsells at a Price

Do you want an email address with your order?

Purchasing a domain name is cheap, setting up hosting is cheap, installing WordPress is FREE but if you’re not technically savvy and you’re trying to do your own digital marketing then it’s Crazy what you need to pay for.

I’ve been working with Aussie and US hosting companies for over 10 years and there is a LOT of competition so these hosting companies tend to focus on the monthly price. Most business owners didn’t understand the value of their hosting several years ago and just went with the cheapest option but here are a couple reasons I recommend you spend a little extra..

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Content Marketing Search Engine Optimisation Course Wordpress Website Training Courses

Learn SEO skills and do your own digital marketing

We’ve just beefed up the content and examples in our WordPress Beginners 901 training course to include examples of how you could optimise website pages and blog pages yourself. It’s a job that someone in the office can do or that you can outsource to a part-time employee or contractor – OR someone like us!

Like many tasks in many businesses Search Engine Optimisation is not a complex task, it just involves understanding the language your customers use when trying to search for you and where to optimise your website for those keywords and key phrases.

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Content Marketing Digital Marketing Facebook Advertising Omnichannel Marketing Social Media Social Media Marketing Wordpress Website Training Courses

Is there any real benefit of Instagram for Digital Marketing

Digital Marketing is the buzz word for getting more website visitors, getting more clicks on your website and basically getting more customers but sometimes it seems that you just participate because the experts tell you to!

In some cases it is important to stake your place or get your own URL at websites like YouTube or Facebook but the purpose for many sites has most small business owners baffled.

Instagram serves one very obvious purpose to me – it helps you get images from your smartphone onto your website. This means that your staff or contractors can do some of the work that you’d normally pay a digital marketer for.

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News

Google and Xero, not MYOB

We were recently helping an asbestos removal company set up their Google G Suite account [Get Your Own Domain Name for Your Business Email], and noticed an invitation to connect our new Google productivity suite to Xero.

Because Xero is committed to building integrated user experiences, Google recognised them as a “Google Cloud Premier Partner”, allowing Xero and Google users to use both applications seamlessly together.

Control your accounts receivable with Xero and Google

By connecting your Google G Suite account with Xero, you’ll have better control over your business. You can start invoices or quotes directly from an email, and even see your client emails alongside transactions in Xero.

This not only makes it easier to create and send quotes and invoices to customers when you’re still at their premises or out on the road, but you’ll be able to see if and when your other staff members have contacted that client.

If you have a virtual bookkeeping managing your accounts, you’ll be able to see when they’ve followed up with clients about outstanding payments, and what the client response has been, so you can intervene if need be.

You can also easily share your screen with a remote worker using Google Hangouts, so they can see what you’re doing in Xero (or vice versa), making collaboration all the more easier.

Learn about Accounts Receivable Courses to find a job or manage your accounts better

MYOB seems to have missed out

Although MYOB is still a widely-used and robust accounting software, it’s quickly being left out in the cold as rivals like Xero and Quickbooks partner with other technology companies to provider a better, more seamless user experience.

That’s mostly MYOB’s fault for burning its partners in the past, by completely redeveloping their software code, making it a costly and sometimes unrewarding experience for the third party companies working with MYOB.

But Xero seems to see the value in forging these partnerships and maintaining them, not only for the consumer, but for their business too — as the most-used email client in the world, businesses that don’t already have a cloud accounting package, are likely to choose Xero if they can easily click and connect it from their email account.

Learn how to setup and use Xero for your business with our Xero training courses. Visit our website for more information.

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Content Marketing Digital Marketing Email Marketing Google Analytics Omnichannel Marketing

MailChimp offers free Google ReTargeting Service

I wrote recently about OmniChannel marketing and some readers weren’t sure what this means – essentially it means using lots of different ways of reaching potential customers using services like Twitter, Google, Facebook, LinkedIn, MailChimp and other email marketing software etc.

When you use each of these digital marketing tools separately they can be a LOT of hard work so the best thing to do is create a digital strategy that leverages tasks that you can do easily from your mobile phone like Facebook posts or Instagram shares, but that you can use several times.

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Content Marketing Email Marketing Google Analytics Omnichannel Marketing

Omnichannel Marketing works best with Google Tag Manager

If your digital marketing is like most small businesses it is a collection of different tools that different “experts” told you you had to have, so they set it up for you! The problem with that is you’ll have too many “experts” and a right royal mess that someone at some stage will have to clean up!

Google Tag Manager is one tool that helps to bring all the mess together into something much more organised.

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Digital Marketing Facebook Advertising Social Media

Facebook is changing it’s Ad Insights

If you advertising on Facebook or you want to, then you’ll be interested to learn that they are changing the way they demonstrate insights.

The key changes relate to the removal of these metrics:

  • Offers Saved and Cost Per Offers Saved
  • Relevance Score
  • Messaging Replies and Cost per Messaging Reply

The important ones to consider are your relevance score and what that will be replaced by and you can learn more about that here on Facebook.

If your ads take Facebook users to a page that is not relevant or doesn’t keep their interest you may find the cost of your ads will increase. Google do something similar but in their quest to outsmart Google Facebook are now offering insights and metrics on Quality Ranking, Engagement Rate Ranking, and Conversion Rate Ranking.

In the end what you really want is a sale or a lead and there are ways of measuring the success of these campaigns. Not sure where to start? Get a FREE Digital Marketing Strategy consultation.

 

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Email Marketing

Is business quiet right now? Wish you could send a quick message to past clients?

I’ve spoke to all sorts of business lately from tradies, shop keepers and car repairers and what stands out most is how they feel when their business is quiet. What many business owners don’t realise (unless they have a good network of business owning friends) is that if their business is slow there is a good chance that many other businesses are also slow.

It’s times like these that the cheapest way of getting new sales is by sending an email to your past clients and give them a good reason to buy or use your services NOW.