Fortnite publisher Epic Games decided to pick a fight with Apple over the fees that Apple earn from apps in their Appstore. MYOB recently made a decision to discontinue their Mac version of accounting software called MYOB AccountEdge because of a change in the iOS software that runs most Apple PC’s. It’s interesting to see the effect that Apple is having on lots of different software companies but for bookkeepers it means one less software program to learn!
Our course design team were exploring recent job ads for accounting and office administration support and we distilled it down to an alarming fact – most of these jobs want all rounders!
Accounting knowledge in Xero or MYOB is important (mandatory), good skills in Data Entry and Microsoft Office (Word & Excel) is important (mandatory) and communicating via email and the phone is important (mandatory). This job ad in particular for a Sydney based property services business seemed to demonstrate that they were looking for an all rounder.
NEWSFLASH: Online Business Course included with MYOB & Xero Bookkeeping PLUS and PRO training course packages
A swell of interest in starting and online business has motivated us to include the affiliate training course with our popular MYOB & Xero training course packages. Affiliate marketing was pioneered in 1994 by William J Tobin who launched a beta version of PC Flowers & Gifts on the Internet in cooperation with IBM, however most people associate affiliate marketing with Amazon. This online business course enables you to promote our online courses and earn an income from anyone who you refer who enrols – we teach and demonstrate how it works.
There are dozens of different website builders available from TELSTRA Online Essentials to Wix and they all promise ease of use, powerful features and the promise of more traffic, more conversions and more MONEY. One problem with these website builders is that most website designers don’t take them seriously but what I don’t like about them is they tie you to Telstra, Wix or the website builders owner.
I started using a website builder when I worked on our very first website and I loved it so much I couldn’t change – until the developer decided to stop supporting it and my hosting company stopped offering it. That was a scary time because I was starting to rely on my website. It’s even scarier to depend on average website design software these days! See how we helped an electrician migrate away from Telstra Online Essentials and onto a WordPress website hosted with Crazy Domains.
I’ve written about CRM’s for real estate agents in the past because they started popping up several years ago and all of a sudden you just need to inquire about a property for sale and you’d be on the “keep warm” segment of the agents mailing list!
I’ve since found a great CRM that is available on a Freemium model and it is built to work right in your email program!
It’s almost summer and most households are planning their festive season activities. There’ll be family catch-ups, BBQ’s, parties and quiet romantic nights and NONE of these work well indoors in summer without good air conditioning!
Earley’s Electrical, Air Conditioning and Refrigeration are experts in air conditioning from install to service and repair and Neville has started using educational marketing to help home owners prepare for summer.
Do you want an email address with your order?
Purchasing a domain name is cheap, setting up hosting is cheap, installing WordPress is FREE but if you’re not technically savvy and you’re trying to do your own digital marketing then it’s Crazy what you need to pay for.
I’ve been working with Aussie and US hosting companies for over 10 years and there is a LOT of competition so these hosting companies tend to focus on the monthly price. Most business owners didn’t understand the value of their hosting several years ago and just went with the cheapest option but here are a couple reasons I recommend you spend a little extra..
We’ve just beefed up the content and examples in our WordPress Beginners 901 training course to include examples of how you could optimise website pages and blog pages yourself. It’s a job that someone in the office can do or that you can outsource to a part-time employee or contractor – OR someone like us!
Like many tasks in many businesses Search Engine Optimisation is not a complex task, it just involves understanding the language your customers use when trying to search for you and where to optimise your website for those keywords and key phrases.
Digital Marketing is the buzz word for getting more website visitors, getting more clicks on your website and basically getting more customers but sometimes it seems that you just participate because the experts tell you to!
In some cases it is important to stake your place or get your own URL at websites like YouTube or Facebook but the purpose for many sites has most small business owners baffled.
Instagram serves one very obvious purpose to me – it helps you get images from your smartphone onto your website. This means that your staff or contractors can do some of the work that you’d normally pay a digital marketer for.
We were recently helping an asbestos removal company set up their Google G Suite account [Get Your Own Domain Name for Your Business Email], and noticed an invitation to connect our new Google productivity suite to Xero.
Because Xero is committed to building integrated user experiences, Google recognised them as a “Google Cloud Premier Partner”, allowing Xero and Google users to use both applications seamlessly together.
Control your accounts receivable with Xero and Google
By connecting your Google G Suite account with Xero, you’ll have better control over your business. You can start invoices or quotes directly from an email, and even see your client emails alongside transactions in Xero.
This not only makes it easier to create and send quotes and invoices to customers when you’re still at their premises or out on the road, but you’ll be able to see if and when your other staff members have contacted that client.
If you have a virtual bookkeeping managing your accounts, you’ll be able to see when they’ve followed up with clients about outstanding payments, and what the client response has been, so you can intervene if need be.
You can also easily share your screen with a remote worker using Google Hangouts, so they can see what you’re doing in Xero (or vice versa), making collaboration all the more easier.
MYOB seems to have missed out
Although MYOB is still a widely-used and robust accounting software, it’s quickly being left out in the cold as rivals like Xero and Quickbooks partner with other technology companies to provider a better, more seamless user experience.
That’s mostly MYOB’s fault for burning its partners in the past, by completely redeveloping their software code, making it a costly and sometimes unrewarding experience for the third party companies working with MYOB.
But Xero seems to see the value in forging these partnerships and maintaining them, not only for the consumer, but for their business too — as the most-used email client in the world, businesses that don’t already have a cloud accounting package, are likely to choose Xero if they can easily click and connect it from their email account.
Learn how to setup and use Xero for your business with our Xero training courses. Visit our website for more information.
I wrote recently about OmniChannel marketing and some readers weren’t sure what this means – essentially it means using lots of different ways of reaching potential customers using services like Twitter, Google, Facebook, LinkedIn, MailChimp and other email marketing software etc.
When you use each of these digital marketing tools separately they can be a LOT of hard work so the best thing to do is create a digital strategy that leverages tasks that you can do easily from your mobile phone like Facebook posts or Instagram shares, but that you can use several times.
If your digital marketing is like most small businesses it is a collection of different tools that different “experts” told you you had to have, so they set it up for you! The problem with that is you’ll have too many “experts” and a right royal mess that someone at some stage will have to clean up!
Google Tag Manager is one tool that helps to bring all the mess together into something much more organised.
If you advertising on Facebook or you want to, then you’ll be interested to learn that they are changing the way they demonstrate insights.
The key changes relate to the removal of these metrics:
- Offers Saved and Cost Per Offers Saved
- Relevance Score
- Messaging Replies and Cost per Messaging Reply
The important ones to consider are your relevance score and what that will be replaced by and you can learn more about that here on Facebook.
If your ads take Facebook users to a page that is not relevant or doesn’t keep their interest you may find the cost of your ads will increase. Google do something similar but in their quest to outsmart Google Facebook are now offering insights and metrics on Quality Ranking, Engagement Rate Ranking, and Conversion Rate Ranking.
In the end what you really want is a sale or a lead and there are ways of measuring the success of these campaigns. Not sure where to start? Get a FREE Digital Marketing Strategy consultation.
I’ve spoke to all sorts of business lately from tradies, shop keepers and car repairers and what stands out most is how they feel when their business is quiet. What many business owners don’t realise (unless they have a good network of business owning friends) is that if their business is slow there is a good chance that many other businesses are also slow.
It’s times like these that the cheapest way of getting new sales is by sending an email to your past clients and give them a good reason to buy or use your services NOW.
Video marketing is a fantastic tool to demonstrate your knowledge to potential customers and it is well known for it ability to keep visitors at your website for long but some business owners don’t realised just how easy it is to use.
If you’d like to set up a website for your business using WordPress or some other content management system (CMS), you’ll need your own domain name and then you’ll need a web hosting company.
You can get a website hosting package with email services bundled together from companies like Net Registry, but if you shop around, you will be able to find a good web host in the U.S. that are usually cheaper and provide better service. Here are the details about the hosting company we prefer and why.