Digital Marketing for your business
How do you choose from dozens of services and hundreds of choices?
MARKETING INVOLVES EVERY aspect of your business from pricing and packaging to key messages, to ideal clients and call to action and offers and so much of this has transitioned to digital marketing as most customer use the Internet to find the products and services provided by your business, and ALL the OTHER businesses who provide similar services.
With most marketing tasks going online, thousands of self-professed gurus available to help and competitors bidding up the cost of advertising it’s important to work with digital marketing experts who have YOUR NEEDS in mind.
No conflict of interest
Some website design, marketing and SEO companies have vested interests and earn commissions and fees from the many marketing options that they promote or recommend. However, many of these options might not match what will work for your business.
Other marketing companies experience a conflict of interest when they also perform work for other businesses which actually compete with yours and in-fact aid in the competing forces against your business.
When you choose the Digital Marketing Manager package we work with you and customise your strategy and our recommendations specifically to your business – and we won’t take on a competitors marketing.
Working towards your goals
Our team has been involved with digital marketing since people first started using emails to communicate! Our focus is to help you define your strategy, identify your challenges, create a strategy and manage the performance of that strategy with regular reporting and updates
Work with us! Find out how cost competitive we are. Get started with a free Digital Marketing Consultation
How we help
- find out what you want to focus on and what you do best (and provide help if you’re not sure)
- discover which information your potential clients are looking for, and how they will find you (coming up with the right keywords and phrases so Google finds you)
- understand your competition
- understand how visitors use your website
- understand how you can ELIMINATE THE NEED TO PAY FOR ADS
- tell you how to leverage all of the techniques and information so you can do THE ALL IMPORTANT: Get more sales
We then provide you with:
- a clear, easy to understand outline of how we’ll work with you on your online digital marketing, step by step
- a base of articles to populate your blogs that will be shared with your customers and potential customers
- detailed analytics showing you where people are landing at your website, bounce rates, time on site, pages visited and much, much more
- ways to improve your capture and conversion rates
- provide ongoing information, support and expertise for as long as you need us to.
To see the kind of work we do, check out our showcase clients.
How would YOU compete with a competitor who has a marketing strategy?
Forming your strategy is the most important step in any digital & social media marketing you do.
It makes your business so much more competitive because you are harnessing the power of technology to help you market your business, rather than relying on you and your salespeople to be everything to everyone — all at the same time.
We’ll help you help your customers
With so much information at our fingertips, most businesses are led to believe they can do everything themselves. There are DIY websites, tips & tricks forums, YouTube videos, Education Guides and Courses to help people do EVERYTHING!
Even so, your customers only have so much time and are usually looking for someone to do the work for them. That’s why it’s OK to give away free information and tips at your website. Your website goals should be to demonstrate that you are capable, diligent and have good customer service and then give them an opportunity to interact with you. Even if they’re not ready to buy immediately you’ll want to capture their details to ensure you can “ping” them regularly to stay front of mind for when they ARE ready to buy.
When you share information, tips and examples online at your website, or on social media, it helps people understand HOW to solve their problems. But it also gives them a reason to use YOU to DO it.
With a strategy, you can stay top of mind.
Having a strategy in place ensures you make contact with your customers and potential-customers at all the vital steps to help them choose YOU. It saves you time and effort because you can automate communication. It enables you to provide info and examples of the good work you do, and keep in touch with website visitors until they need what you have to offer.
TIP: Many businesses have jumped on the “social media bandwagon”, but you’d be amazed how many end up sending ‘traffic’ away because they don’t have enough information to keep them close.
It’s important to remember that NOT everyone who searches for and finds you is interested in buying your products and services right now, they area searching to solve a problem in the future — how far into the future depends upon how big and complicated the problem is.
Relying on Google Adwords?
If you rely on “Pay Per Click” or “Pay Per Impression” marketing then you are easy pickings for competitors because anyone can outbid you, even temporarily. Some big competitors will outbid you for ads to drive you out of business.
What’s your end game for your Google Adwords campaign? For most businesses it’s about:
- providing great service
- getting repeat business from that customer
- getting referrals for new customers.
A digital strategy helps you make that initial contact, keep in touch and continue to give great support — and always, always be top of mind.
Tied to your current web design or hosting company?
There are tactics that marketing, website design and hosting companies use that make it seem hard to switch. They’re designed to keep you as customers. Some of the ways include:
- Controlling your domain name
- Being sole point of contact for your website hosting
- Not giving you the admin login details for your WordPress website
- Controlling your Google Adwords account
When a digital & social media marketing company works for YOU, they should have YOUR best interests at heart. They should teach and inform you about why they take certain actions on your behalf. If they don’t, it might be a good time to think about changing provider. It’s NEVER that hard if you know how to do it.
Digitising your business
ARE YOU AWARE OF all the different online software tools that people use to help manage all the different aspects of running a business?
Do you know what it means to work ‘in the cloud’ or run a business this way? Is your business operative 24/7?
Just some of the ways cloud-based tools are helping businesses is via:
- collaboration tools that keep team members on the same page and aware of the progress of projects
- customer support tools to make sure that every customer is satisfied and responded to promptly
- quoting and accounting software that “systemises” the entire process from quoting to receiving payment
Our showcase clients
Want to find out more?
Get your free, no-obligation digital marketing strategy consultation. You might not be sure what you’re looking for exactly, but we’ll do you best to help.
DIY Digital Marketing Tools
Enrol into our Digital & Social Media Marketing Course
Discover the tools we’ve used and how we use them for our clients. This course includes everything from creating a mobile and responsive website, creating a call-to-action, managing email newsletters and subscriptions, source and creating content for blogs and social media, blog and social media posting, analytics and conversion rate optimisation.
Sign up for Digital Marketing Services & Support
From being available to help support your own staff members to providing the full service, our team has a plan which suits your needs and your budget.
Our services are impartial and we provide advice based on the best services for your business strategy and goals.
Find out more about the Content marketing tasks we perform.