Adwords, social media, Facebook ads — is this all costing you money but you aren’t seeing the return? Are you kind of flying blind with how to accurately measure the effectiveness of what you’re doing?
For years we’ve helped our clients stand out from the crowd by populating their websites with relevant, targeted and high-quality content, provided on a consistent basis. It sure beats paying out money on a “scattergun” advertising approach like so many of your competitors probably are.
Did you know you can manage most aspects of your business from anywhere? When you use the power of working ‘in the cloud’, you can also build an exceptional team — exceptional because of their skills and dedication — rather than being limited by their proximity to your head office.
As a digital agency, we can help you do just this.
Working to a digital strategy means you’re harnessing the power of technology. You can automate things like leveraging referrals, keeping in contact with customers and prospects, and providing exceptional, responsive ongoing support.
This frees you up to do the work you do best.
Established brands are fighting the Internet and the agents who used to work for them Recently some very high profile McGrath real estate agents and executives have left the brand, including Steven Chen (Projects Division), Richard Shalhoub (Millers Point, Sydney...read more
Is your preferred agent who they say they are? If you’ve been following this blog of late (if you haven’t, then you can subscribe here), then you may recall that in a couple of our recent posts we talked about the different tools that are available online to help...read more
The truth about testimonials In nearly every guide to selecting a real estate agent, homeowners are instructed to look at, not just an agent’s sales history, but also how satisfied the buyers and sellers who dealt with that agent in the past were. Most agents will...read more
Is your agent able to sell real estate in your home town? In our last blog post, we talked about how you can find out whether a real estate agent, like Bill Tsounias, who works for McGrath in Sydney, is licensed to sell your property or perform various other functions...read more
There are online tools to help In a previous blog post, we talked about the new era in real estate that allows homeowners to compare real estate in their local area with just the click of a few buttons, using lead generation and comparison sites. As easy and efficient...read more
Is the internet helping to keep real estate agents honest? For homeowners looking for a real estate agent to sell (or rent) their property, it’s traditionally been about visibility. The agent with the most signboards, ads in the local paper, the greatest street...read more
What 'data' makes Facebook so valuable? As the most successful and most widely-used social media platform in the world, Facebook has amassed a lot of data over its 12 years of existence. That data is what makes Facebook so valuable, but it’s also what guides its...read more
You can now create your own beautiful business apps Now that property marketing has mostly moved online to property portals like realestate.com.au and Domain, a real estate agent’s ability to leverage their current listings to get new ones has been significantly...read more
Don't be the loud-talker at the social media dinner table Think about the last time you engaged someone to perform a professional service for you. Perhaps you were looking for a plumber, an accountant or, say, a digital marketing agency. How did you find them? In the...read more
Are your aware of where your next listings will be coming from? Things that are stuck in the 1990s: newspaper advertising, signboards, DL cards, property appraisals, market reports ... and ok, the macarena. However, sticking only to matters of real estate, if you...read more
Be selective when choosing your 'brand building' social media In a recent blog post, I talked about how the erosion of newspaper advertising is also eroding an agent’s ability to leverage current listings to get new ones, due to the way property portals like...read more
How's an agent to build a brand online these days? Before the rise of online property portals, detractors of newspaper display advertising long echoed the same refrain: It’s expensive! It’s hard to measure! It’s expensive again! But in its heyday, a newspaper’s real...read more