Want to know how Google will find your business — without spending money on advertising? It’s about the words you use and the message you construct to convert your visitors into customers.
Adwords, social media, Facebook ads — spending the money but not seeing the return? Do you feel you’re kind of ‘flying blind’ with how to truly measure the effectiveness of what you’re doing?
For years we’ve been helping business people stand out from their competitors, generate sales and build loyalty with their customers. We populate their websites and other marketing collateral with relevant, targeted and high quality content, provided on a consistent basis. It sure beats paying out money on a “scattergun” advertising approach like many of your competitors probably are.
Did you know you can manage most aspects of your business from anywhere? When you use the power of working ‘in the cloud’, you can also build an exceptional team — exceptional because of their skills and dedication — rather than being limited by their proximity to your head office.
As a digital agency, we can help you do just this.
Working to a digital strategy means you’re harnessing the power of technology. You can automate things like leveraging referrals, keeping in contact with customers and prospects, and providing exceptional, responsive ongoing support.
This frees you up to do the work you do best.
Are your aware of where your next listings will be coming from? Things that are stuck in the 1990s: newspaper advertising, signboards, DL cards, property appraisals, market reports ... and ok, the macarena. However, sticking only to matters of real estate, if you...read more
Be selective when choosing your 'brand building' social media In a recent blog post, I talked about how the erosion of newspaper advertising is also eroding an agent’s ability to leverage current listings to get new ones, due to the way property portals like...read more
How's an agent to build a brand online these days? Before the rise of online property portals, detractors of newspaper display advertising long echoed the same refrain: It’s expensive! It’s hard to measure! It’s expensive again! But in its heyday, a newspaper’s real...read more
Specialist CRMs exist for real estate agents A real estate agent’s most valuable sales tool is their database, and selecting the right customer relationship management (CRM) system to manage and develop their database is critical. But until recently, when cloud...read more
Zoning issues and gentrification have much to answer for Australian media has long been focussing its commentary on the property market. In fact, most of the time, when our major metropolitan dailies aren’t serving up clickbait on their online mastheads, they’re...read more
Could Facebook topple realestate.com.au? I was recently speaking with a real estate agent about the different ways of advertising both their properties for sale AND their own services as a real estate agent and they couldn't stop talking about Facebook! The agent...read more
Real estate agents are embracing digital services Real estate agents in Australia are going through a rapidly changing environment for Internet and mobile technology that we have experienced first hand with our websites for real estate agents service and I recently...read more
Social Media builds communities, but that can be hard Everybody wants to be on social media because there is a fear of missing out, just like in many alleged stock market and property market bubbles that are going on in Australia (and China). Every coach, adviser,...read more
Facebook is sticky because users stay there When a website is described as sticky it just means that visitors to the site stay their longer and click on more things. You probably do it because you find your friends, the things they do and the placed they go to...read more
Videos keep property sellers engaged longer Some website visitors prefer to read the writing on your website while others prefer to watch videos but no matter which content marketing medium you choose, relevant and useful information on your website will keep visitors...read more
They didn't call it Mobilegeddon for nothing It's been almost 12 months since Google made it official that they were going to prioritise mobile websites built on a responsive methodology for their Google Search results and you can see it in the results themselves -...read more
Content and Search Engineering! It’s important to understand that knowing about online content marketing is vastly different to possessing a knowledge of SEO (or search engine optimisation) and we say this because many people seem to think these two skills sets are...read more