Adwords, social media, Facebook ads — is this all costing you money but you aren’t seeing the return? Are you kind of flying blind with how to accurately measure the effectiveness of what you’re doing?
For years we’ve helped our clients stand out from the crowd by populating their websites with relevant, targeted and high-quality content, provided on a consistent basis. It sure beats paying out money on a “scattergun” advertising approach like so many of your competitors probably are.
Did you know you can manage most aspects of your business from anywhere? When you use the power of working ‘in the cloud’, you can also build an exceptional team — exceptional because of their skills and dedication — rather than being limited by their proximity to your head office.
As a digital agency, we can help you do just this.
Working to a digital strategy means you’re harnessing the power of technology. You can automate things like leveraging referrals, keeping in contact with customers and prospects, and providing exceptional, responsive ongoing support.
This frees you up to do the work you do best.
Zoning issues and gentrification have much to answer for Australian media has long been focussing its commentary on the property market. In fact, most of the time, when our major metropolitan dailies aren’t serving up clickbait on their online mastheads, they’re...read more
Could Facebook topple realestate.com.au? I was recently speaking with a real estate agent about the different ways of advertising both their properties for sale AND their own services as a real estate agent and they couldn't stop talking about Facebook! The agent...read more
Real estate agents are embracing digital services Real estate agents in Australia are going through a rapidly changing environment for Internet and mobile technology that we have experienced first hand with our websites for real estate agents service and I recently...read more
Social Media builds communities, but that can be hard Everybody wants to be on social media because there is a fear of missing out, just like in many alleged stock market and property market bubbles that are going on in Australia (and China). Every coach, adviser,...read more
Facebook is sticky because users stay there When a website is described as sticky it just means that visitors to the site stay their longer and click on more things. You probably do it because you find your friends, the things they do and the placed they go to...read more
Videos keep property sellers engaged longer Some website visitors prefer to read the writing on your website while others prefer to watch videos but no matter which content marketing medium you choose, relevant and useful information on your website will keep visitors...read more
They didn't call it Mobilegeddon for nothing It's been almost 12 months since Google made it official that they were going to prioritise mobile websites built on a responsive methodology for their Google Search results and you can see it in the results themselves -...read more
Content and Search Engineering! It’s important to understand that knowing about online content marketing is vastly different to possessing a knowledge of SEO (or search engine optimisation) and we say this because many people seem to think these two skills sets are...read more
Niche Marketers are Rewarded by Google Many website owners believe that they can create content and plonk it anywhere on their website and they'll be inundated with emails and calls. They are missing the fundamental fact that people who are browsing the Internet have...read more
Keep an Active Website I’ve attended some business building and networking events and have been fascinated at the number of people who speak about the importance of good first impressions and having a professional website. What’s most amazing is that many of these...read more
Split Testing and Personalised Email Marketing I recently wrote about using web analytics to determine your website’s conversion rate, which can be used to generate sales leads but for those still unconvinced on the usefulness of analytics, I thought we’d break it...read more
Attention is What You Want From Readers If you’re an average reader, I’ve got your attention for about 15 seconds, so here goes: many things we’ve been taught about the web are wrong. One of the biggest mistakes – thinking that clicking is the same as reading. Not...read more