To increase leads, prospects, and customers for online bookkeeping courses in MYOB and Xero, your landing page should combine clear messaging, trust-building elements, and conversion-focused design.
Here’s a breakdown of what to include:
✅ 1. Compelling Headline
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Example: “Master MYOB & Xero Bookkeeping — Get Certified and Boost Your Career or Business!”
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It should instantly communicate the value of the course and who it’s for.
✅ 2. Subheadline with Outcome-Focused Benefit
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Example: “Learn practical bookkeeping skills using Australia’s most popular accounting tools — even if you’re starting from scratch.”
✅ 3. Strong Call-to-Action (CTA) Above the Fold
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Use buttons like:
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“Get Instant Access”
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“Start Free Trial”
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“Download Free Course Preview”
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CTA should be repeated throughout the page.
✅ 4. Short, Engaging Explainer Video or Demo
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Brief video (1–2 minutes) introducing the course, showing platform walk-throughs or testimonials.
✅ 5. Benefits-Focused Copy
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Break down what students will learn and how it helps them (e.g. start a freelance business, get hired, manage small biz finances).
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Use bullet points or icons to make it scannable:
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✅ MYOB & Xero practical training
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✅ Real-world bookkeeping scenarios
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✅ Certificate of completion
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✅ Lifetime access & updates
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✅ 6. Social Proof
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Include:
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Student testimonials (video or text)
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Logos of companies that hired graduates or where instructors worked
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Star ratings from course platforms
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Number of students enrolled (if impressive)
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✅ 7. Lead Magnet (Freebie)
Offer a free resource to collect emails:
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“Download our FREE MYOB vs Xero Comparison Guide”
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“Try the first module for free”
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“Free bookkeeping checklist for beginners”
✅ 8. Clear Course Features
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List what’s included:
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Modules
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Quizzes & exercises
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Templates
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Support (e.g. Q&A, email help)
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Certification details
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✅ 9. Instructor Bio and Credibility
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Share the instructor’s experience, certifications, and real-world bookkeeping background.
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Build trust by showing why you’re qualified to teach.
✅ 10. Pricing Options
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Use clear, simple pricing.
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Highlight:
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Payment plans
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Discounts (limited-time offers)
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Money-back guarantee
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✅ 11. FAQ Section
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Address common objections like:
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“Do I need accounting experience?”
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“Is this accredited?”
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“How long will it take?”
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✅ 12. Trust Elements
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Show:
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SSL secure checkout
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Satisfaction guarantees
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Accreditation or industry partnerships (if applicable)
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✅ 13. Mobile-Optimized Design
Ensure the landing page looks great and is easy to navigate on mobile—many users will come from social media or email.
✅ 14. Exit-Intent Popups or Slide-Ins
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Offer a last-chance discount or lead magnet before they leave the page.
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