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Google and Xero, not MYOB

We were recently helping an asbestos removal company set up their Google G Suite account [Get Your Own Domain Name for Your Business Email], and noticed an invitation to connect our new Google productivity suite to Xero.

Because Xero is committed to building integrated user experiences, Google recognised them as a “Google Cloud Premier Partner”, allowing Xero and Google users to use both applications seamlessly together.

Control your accounts receivable with Xero and Google

By connecting your Google G Suite account with Xero, you’ll have better control over your business. You can start invoices or quotes directly from an email, and even see your client emails alongside transactions in Xero.

This not only makes it easier to create and send quotes and invoices to customers when you’re still at their premises or out on the road, but you’ll be able to see if and when your other staff members have contacted that client.

If you have a virtual bookkeeping managing your accounts, you’ll be able to see when they’ve followed up with clients about outstanding payments, and what the client response has been, so you can intervene if need be.

You can also easily share your screen with a remote worker using Google Hangouts, so they can see what you’re doing in Xero (or vice versa), making collaboration all the more easier.

Learn about Accounts Receivable Courses to find a job or manage your accounts better

MYOB seems to have missed out

Although MYOB is still a widely-used and robust accounting software, it’s quickly being left out in the cold as rivals like Xero and Quickbooks partner with other technology companies to provider a better, more seamless user experience.

That’s mostly MYOB’s fault for burning its partners in the past, by completely redeveloping their software code, making it a costly and sometimes unrewarding experience for the third party companies working with MYOB.

But Xero seems to see the value in forging these partnerships and maintaining them, not only for the consumer, but for their business too — as the most-used email client in the world, businesses that don’t already have a cloud accounting package, are likely to choose Xero if they can easily click and connect it from their email account.

Learn how to setup and use Xero for your business with our Xero training courses. Visit our website for more information.

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Your Marketing Strategy in Xero

using xero roi tradesperson company business

How you know what’s working and what’s not

using xero roi tradesperson company business

MARKETING AND ACCOUNTING ARE CLOSELY linked if you look at accounting as dealing with the money that’s going in and out of your business, usually as a consequence of your marketing activities.

Recording your marketing activities

In our new online training course, Cash Flow Reporting, Budgets and ROI for Xero, you’ll learn how to enter all of your business’s expenses, including the money you spend on marketing. Anything to do with making your business “discoverable” by a potential customer is considered a marketing activity.

Anything to do with making your business “discoverable” by a potential customer is considered a marketing activity.

That includes business cards, website costs, domain names, Google AdWords, etc, and should be recorded in Xero as a marketing expense.

Determine marketing ROI

To determine your Return on Investment (ROI), you should use Excel or a marketing platform like Hubspot to record where your business comes from so you can assign each activity an income stream.

It’s important to monitor how your marketing spend is performing for your business. Otherwise how will you know what’s working and what’s not?

In our Cash Flow Reporting, Budgets and ROI course for Xero, you’ll go through the steps required to determine the ROI for certain areas of a business. If you refer to the Excel spreadsheet showing the income generated by particular marketing activities — print ads, hipages subscriptions, Google AdWords, etc, you’ll be able to work out the ROI.

Monitoring how your marketing spend performs for your business is incredibly important. It’ll help you to see what’s working, what’s not working, and what needs to be changed to make it perform better.

tradesperson business company xero online training course videosLearn how to determine the ROI of many of your business’s activities in our Cash Flow Reporting, Budgets and ROI course for Xero. To learn more about, or enrol in, our new Cash Flow Reporting, Budgets and ROI course for Xero, visit our website.