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Digital Marketing Facebook Advertising Social Media

Facebook is changing it’s Ad Insights

If you advertising on Facebook or you want to, then you’ll be interested to learn that they are changing the way they demonstrate insights.

The key changes relate to the removal of these metrics:

  • Offers Saved and Cost Per Offers Saved
  • Relevance Score
  • Messaging Replies and Cost per Messaging Reply

The important ones to consider are your relevance score and what that will be replaced by and you can learn more about that here on Facebook.

If your ads take Facebook users to a page that is not relevant or doesn’t keep their interest you may find the cost of your ads will increase. Google do something similar but in their quest to outsmart Google Facebook are now offering insights and metrics on Quality Ranking, Engagement Rate Ranking, and Conversion Rate Ranking.

In the end what you really want is a sale or a lead and there are ways of measuring the success of these campaigns. Not sure where to start? Get a FREE Digital Marketing Strategy consultation.

 

By Steve Slisar

We've used educational marketing to help students learn digital skills and how to use accounting, office administration, digital marketing, customer service and online sales skills. These skills help people find work, run better businesses and do a better job for their customers.