I wrote recently about OmniChannel marketing and some readers weren’t sure what this means – essentially it means using lots of different ways of reaching potential customers using services like Twitter, Google, Facebook, LinkedIn, MailChimp and other email marketing software etc.
When you use each of these digital marketing tools separately they can be a LOT of hard work so the best thing to do is create a digital strategy that leverages tasks that you can do easily from your mobile phone like Facebook posts or Instagram shares, but that you can use several times.
MailChimp is a good, solid email marketing system that gives you the power of a fully featured, Anti-SPAM compliant system that is relatively easy to use. Best of all you can use this service to reach both prospects and customers using their email address. The reason for doing this is so that you stay front of mind of those people who already use you (so they can recommend you to their friends) and those people who’ve given you permission to send them marketing messages!
MailChimp can be used as a lead capture form
MailChimp has the ability to create simple lead generation forms (like those used for requesting a quote for Asbestos testing and removal) as well as integrate with e-commerce sites that sells products (much like our online digital marketing courses). In both these scenarios you’re using MailChimp to capture and store customer details as well as prospects details – with their permission.
When business is quiet or you want to sell excess stock or announce a new product line it becomes very easy to get your message out to hundred or thousands of potential customers quickly and easily.
Send Broadcast email marketing messages
By being smart and working to a digital marketing strategy you can use tools like MailChimp to automatically capture email addresses of customers and prospect and then send email messages to every one of these people. By doing this you increase traffic to your website (without having to pay for Google Ads or Facebook Ads) and you build a community of customers who’ll become more loyal to your brand – or if they’re not interested they’ll simply opt-out by unsubscribing.
MailChimp offers great analytics to help you understand:
- how many people are interested in what you send (open rates),
- the content in your email marketing messages (click rate) that interests them the most, and
- whether they are interested at all (Unsubscribe rate).
When some business owners see the unsubscribe rate they feel a little sad and sometimes depressed because it means someone is not that interested anymore but it’s actually a GREAT sign because you know that you’re only left with subscribers who ARE interested in your business and your email messages.
Anti-SPAM laws require you to give subscribers an easy way to get off your list and NOT receive any more messages so systems like MailChimp actually save you tons of time by enabling your prospects and customers to opt out themselves.
Why use a Digital Marketing Agency
The benefit of using a digital agency is that you can have the benefit of several different team members without actually employing them. Most digital marketing tasks require good strategy, optimisation, writing, image editing and hosting and web development skills so if you wanted to hire all those people you’d have a lot of HR management issues on your hand.
We recently helped a company that was using a Sydney-based agency who was just managing their Google Ads but wasn’t getting involved in the success of their campaigns. We’re different, particularly for clients who use our Digital Marketing Manager package, because we’re exclusive to you and we care about conversions rather than clicks.
If you’ve hired a great team member but they are good at one or two skills but lacking in others or you’re not sure how to manage them then check out our digital marketing service plans and get in touch for a free consultation.
Google Retargeting relies on information like an email address
Retargeting your ad to an audience that already knows you or has been to your Facebook page or website can seem complex but tools like MailChimp make it easier because you’re initially sending the messages to your own tribe (that’s what the cool marketing types call your audience). This video explains a bit about the service.