Category: Omnichannel Marketing

Is there any real benefit of Instagram for Digital Marketing

Post author By Steve Slisar
Post date July 18, 2019

Digital Marketing is the buzz word for getting more website visitors, getting more clicks on your website and basically getting more customers but sometimes it seems that you just participate because the experts tell you to!

In some cases it is important to stake your place or get your own URL at websites like YouTube or Facebook but the purpose for many sites has most small business owners baffled.

Instagram serves one very obvious purpose to me – it helps you get images from your smartphone onto your website. This means that your staff or contractors can do some of the work that you’d normally pay a digital marketer for.

Tags digital marketing courses, digital marketing services, digital marketing training, instagram and WordPress, Instagram marketing, wordpress course, wordpress training, wordpress training course

Content Marketing Digital Marketing Email Marketing Google Analytics Omnichannel Marketing

MailChimp offers free Google ReTargeting Service

Post author By Steve Slisar
Post date June 19, 2019

I wrote recently about OmniChannel marketing and some readers weren’t sure what this means – essentially it means using lots of different ways of reaching potential customers using services like Twitter, Google, Facebook, LinkedIn, MailChimp and other email marketing software etc.

When you use each of these digital marketing tools separately they can be a LOT of hard work so the best thing to do is create a digital strategy that leverages tasks that you can do easily from your mobile phone like Facebook posts or Instagram shares, but that you can use several times.

Tags call-to-action, conversion rate optimisation, Email marketing course, lead capture, mailchimp Course, mailchimp training course

Content Marketing Email Marketing Google Analytics Omnichannel Marketing

Omnichannel Marketing works best with Google Tag Manager

Post author By Steve Slisar
Post date June 16, 2019

If your digital marketing is like most small businesses it is a collection of different tools that different “experts” told you you had to have, so they set it up for you! The problem with that is you’ll have too many “experts” and a right royal mess that someone at some stage will have to clean up!

Google Tag Manager is one tool that helps to bring all the mess together into something much more organised.

Tags Google Analytics, google tag manager, omnichannel marketing