I’ve written about CRM’s for real estate agents in the past because they started popping up several years ago and all of a sudden you just need to inquire about a property for sale and you’d be on the “keep warm” segment of the agents mailing list!
I’ve since found a great CRM that is available on a Freemium model and it is built to work right in your email program!
It’s a great tool for ‘touching base’ with your database
CORELOGIC RP DATA RECENTLY RELEASED a new report that’s available to all real estate agents who are currently subscribed to the CoreLogic service. The report is called a Comparable Sales report and it’s part of CoreLogic’s new Signature Reports platform.
This reports platform draws on CoreLogic’s extensive property data sets to allow agents to generate reports that provide an overview of a particular suburb, including recent sales, trends, property images, and so forth. However, it’s just one of many similar services available — so how does it stack up compared with what realestate.com.au and Domain provide? Here’s three things we can tell you about it:
1. CoreLogic’s data is reliable and accurate
As the market leader for property data and insights, you can trust that CoreLogic’s sales data is accurate — it is used, after all, by media companies to generate the auction results they publish online and in their newspapers. The property portals, like realestate.com.au and Domain, however, rely on self-reporting from agents and scraping data from agent websites and other property portals. Furthermore, because many agents choose not to report the final sales price, there is a significant margin for error. CoreLogic, on the other hand, employs its own team of researchers who meticulously collect property data from several primary sources to ensure its accuracy.
2. CoreLogic’s Comparable Sales Report is automated
Yes, there is more information available at realestate.com.au or Domain, for instance, these sites include their suburb profiles, featuring information on demographics, the numbers of buyers looking for property, average days on market, and so forth. If you want that data using the CoreLogic Comparable Sales Report system, it would need to be pulled from those websites and imported into a compatible CRM that allows you to generate reports and brochures.
3. CoreLogic’s Comparable Sales Report is free and easy
If you’re subscribed to the CoreLogic service, which, let’s face it, most agents today are, then you already have access to their Signature Reports platform. This allows you to generate your own Comparable Sales Report, complete with your own agency logo, agent photograph and contact details.
The Comparable Sales Report is a great way for real estate agents to get new listings and stay in touch with homeowners in their database.
Virion is a digital agency that specialises in helping sales people, particularly real estate agents, build their online profile using content and digital marketing. This, in turn, helps salespeople grow their databases and obtain new listings.
It doesn’t matter how new to the game you are, or how little you know about online marketing, to begin building your online brand, contact our team to discuss which digital marketing options will work for you. Alternatively, to learn more about digital technologies that help real estate agents build an online presence, subscribe to our blog.
Quality Blog Content, Mentions and Quotes about YOU and Exclusive Advertising
The cheapest way to get great quality content for blogs and Facebook posts is to share it with others. If an article is shared with many people the cost of producing it is much lower person. The problem is that most of that content is NOT about you and it’s not written with YOU in mind and that’s where we are a little different. We offer
- content licensing with over 120 blog posts (check them out),
- blog articles that feature or mention you (see an example about granny flats in Lismore), and
- exclusivity so we won’t mention another real estate agent in your area.
Real Estate Blogs
There’s a lot to write about with real estate because most Australian’s love talking about it – particularly right now when most people are making great capital gains! Our blog posts are designed to help vendors understand what goes on when they are ready to sell their property so discuss:
Stay Front of Mind with Facebook Posts or Website Blogs
Facebook has become a massive part of our daily lives (whether we like it or not) and that includes real estate and how vendors find real estate agents to sell their home. An important part of marketing your services as a real estate agent is to be constantly in front of vendors so whether you decide to go the whole hog and get a website and blog or setup a Facebook Page and fill it with interesting posts it’s important to be sharing regularly.
The problem with most content that you share is that everyone else is sharing it and it doesn’t necessarily come back around to you. Wouldn’t it be great to share an article on your timeline that actually includes YOU in the content? That were we make a difference, we includes your quotes and local property market information to help you stand out from the crowd. You can read about our writing for you below, but when you become a licensee you’ll get an exclusive area so your competitors won’t show up!
Stand Out in your Local Area
There’s nothing quite like getting into the news or being quoted about the local property market and as part of a content licensing package we’ll do just that – include you and comments about your local area so you stand out from other local agents. As part of this package you’re able to share information with us as you please or we’ll ask for it from time to time, it’s up to you.
Learn more and Sign up for just make contact and Request a Quote
How Much Does it Cost?
$49 per month.
Yep, there’s not much more to say, it’s cheap, it’s great quality, and it’s exclusive so get in quick and fill your timeline.
Established brands are fighting the Internet and the agents who used to work for them
Recently some very high profile McGrath real estate agents and executives have left the brand, including Steven Chen (Projects Division), Richard Shalhoub (Millers Point, Sydney agent), Matt Lahood (Head of Sales), Geoff Lucas (John McGrath’s long time Lieutenant). Our own showcase Cammeray real estate agent Derek Farmer has also now left McGrath and can assist vendors in finding a good real estate agent in their area.
But it’s not just real estate agents leaving a brand like McGrath, it’s also about individual real estate agents who work running their own business within an agency who are discovering that it’s important to focus on their own personal brand to help vendors learn a bit more about them. We’ve spoken to many agents from Marshall Rushford’s Melbourne city patch in Caulfield, Esternwick and St Kilda to regional areas like Orange and Lismore in New South Wales and they are all realising the shift in the real estate industry because of the Internet and the growing power of the property portals (realestate.com.au and domain.com.au).
Real estate agents share commissions with their agency
Anyone in sales understands that the financial rewards are excellent if you can sell and good real estate agents spend half their time selling themselves to people ready to sell their homes as well as selling the listings they currently have. This is why it’s important to be trustworthy when speaking to buyers because one day these buyers will end up being sellers – or know someone who is selling their home.
Many good real estate sales agents work on a commission basis because their commission split with their agency is higher and this is why good agents are attracted to real estate agency brands like McGrath and Belle but this is the market space that is changing rapidly.
A strong brand like McGrath uses their brand in negotiations with agents and will often give the agent between 30-40% of the commission they earn when a property is sold. The very best McGrath agents may earn up to 50% of the commission and this is a big issue that causes good agents to leave a brand and go out on their own – after all a good real estate agent is fully licensed to operate their own agency! With very little need to rent office space and the ability to work from a home office with a part time employee (or husband/wife) as a property assistant many good real estate agents are signing up with seemingly unknown brands like Dot Com in Newcastle.
Most franchisers charge about 20%
If you look at other industries where joining a franchise is a popular way to start a business you’d be aware that they charge an ongoing franchise fee of between 8-30% and for most professional services this percentage settles at around 20% so it’s little wonder that good real estate agents get dissolutioned when they have to pay over 50% of what they earn to use a brand name. To make matters slightly worse, these real estate agents still have to pay for their office space, their staff, their own marketing and advertising and all the other costs of running their own business.
Websites, social media Facebook pages and sign trailers are replacing the shopfront
I was speaking with a property management business owner recently and she confessed the only reason she went to the office is to photocopy some documents and get the receptionist to witness something, the rest of the time she was out and about seeing customers and inspecting properties and this is a sign of the times for most professions. Website and Social media marketing give real estate agents the opportunity to be discovered by sellers and sign trailers can be parked in busy areas (as well as at properties for sale) to stay front of mind in the local area.
We help good real estate agents create their own website and manage the content marketing for their social media profiles and most of my time is spent with our content marketing team to generate interesting articles about real estate and other industries we work in. Subscribe for some free guides on how to manage your digital marketing yourself.