Category: Marketing Numbers

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It’s Clear You Want to Port Away

Phone Numbers are no longer attached to your local Telstra exchange

port your landline number away from Telstra for VoIP business telephone systems

Many companies are moving to VoIP and enjoying the benefits of a digital telephone service and the most obvious benefit is to be able to take your phone number anywhere you want. In the olden days your telephone number was linked to the copper wire that comes into your home or office, but these days a phone number is virtual – it doesn’t matter where you are. Many larger companies have a different phone number for each state that are all answered in a central location. These days phone numbers are completely separate to the cabling that carries the voice signal.

Mobile and Landline Phone Numbers

There was a time in the early days of mobile phones where mobile phone carriers could keep a customer for many years because we didn’t want to change our phone numbers – changing carriers meant you had to change your mobile phone number! Many small business owners still believe that they need to change their landline phone number if they move their office location but that is not the case with VoIP – you can take your number with you now.

Port Away

When you move your phone number from one carrier to your new carrier it’s called Porting Away and it happens quite often. In our experience most request to port away involve those customer who want to move away from Telstra (mainly because they are a huge supplier and have most of the landline customers) and those carriers who tied customers into long-term and expensive plans (we won’t name names).

If you are interested in porting away from your existing phone number carrier just use the PAF (Porting Application Form) from our VoIP Support site.

Wholesale Account Number

When you Port Away the application form asks for the account number for the phone number you want to port away and many customers believe this number appears on the monthly phone bill, but it doesn’t. Often you’ll need to call the leaving carrier, let them know that you are porting away from them and need to get the wholesale account number for the phone number you want to port away. Once we have this information the whole process now takes half the time it use to.

Special Offer for Small Businesses

If you are ready to move your telephone system to VoIP and start saving money but also getting all the features of a digital phone system, visit our VoIP Partner website and learn how you can get a VoIP Phone System for $1 per month.

 

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The Importance of Tracking How People Hear About Your Business

Marketing numbers and call analyticsWe recently spoke to Angela, a freelance writer, to share her experiences working with some of the largest publishing and advertising businesses in Australia. If you are interested in media and more importantly how large and well known companies measure the success of their advertising dollar, you’ll find this quite interesting.

 

For a spell, I left the media industry to work as a research analyst where I analysed the efficiency of various advertising and marketing strategies for a host of clients, such as Qantas, Westpac, Coca Cola, the NSW Government, and so on.

Though my chief objective was to determine things like whether a thirty second spot in Packed to the Rafters would deliver a client’s TARP goals, time and again, I was asked how a client could tell if that thirty-second spot had resulted in more sales; something I was unqualified to speculate on.

To isolate this information, marketers would often suggest that clients advertise different products or special offers in each different medium they used, and then analyse sales data to see which medium outperformed the other. But becoming more popular is the use of a Voice Over Internet Protocol service (VoIP).

Unlike the former, which cannot control for natural selection—a person going into a supermarket and selecting Arnotts Tim Tams over another Arnotts product due merely to product placement, impulse or pre-existing bias—a VoIP rules out the possibility of natural selection.

Using different telephone numbers in different advertising mediums, VoIP allows you to efficiently and accurately track what marketing messages your enquiries are originating from; and importantly, a VoIP also isolates which advertising medium delivers more call-to-action.

You may use a variety of mediums—television, print, online, radio, outdoor—but of those mediums, which one actually drives a person to pick up the phone? What was the strongest marketing message? VoIP answers all of those questions with a simple text file detailing every phone call and the marketing number they originated from.

VoIP delivers something that as a research analyst I could never definitively answer: accountability. It’s true that VoIP is no substitute for a good marketing campaign, but when used in conjunction with your marketing strategies it offers a kind of clarity that TARPs and circulation numbers simply cannot.

To include Virion’s VoIP service in your next marketing campaign, sign up here.