Category: Google Analytics

Google Analytics is used to help you see reports, trends and general information about your website and the behaviour of your website visitors.

This can include:

Number of visitors each day
Time of day most visitors go to your website
Which pages they go to and how many they view in total
How long they spend at your website
How many visitors register or subscribe

There are many more data points but these are the most common

Is Google Harassing You To Increase Your Advertising Spend?

Post author By Linda Roberts
Post date July 20, 2022

Is Google Harassing You To Increase Your Advertising Spend?

Google now achieves billions of searches every single day, making it without doubt, the world’s leading search engine.

So, with the search market effectively cornered, and most of the planet seemingly online at any given time, businesses are only too aware that featuring in Google searches can be central to getting their brand in front of their target audience.

The real problem though, is that with high competition, many operators know just how difficult it can be to rank organically (that is for FREE). In many cases they also feel ill-equipped, under-skilled or lacking in know-how to effectively manage online marketing in-house.

Tags Digital Marketing Course, Google Ads, Google Ads Course, marketing strategy, online advertising

Content Marketing Digital Marketing Email Marketing Google Analytics Omnichannel Marketing

MailChimp offers free Google ReTargeting Service

Post author By Steve Slisar
Post date June 19, 2019

I wrote recently about OmniChannel marketing and some readers weren’t sure what this means – essentially it means using lots of different ways of reaching potential customers using services like Twitter, Google, Facebook, LinkedIn, MailChimp and other email marketing software etc.

When you use each of these digital marketing tools separately they can be a LOT of hard work so the best thing to do is create a digital strategy that leverages tasks that you can do easily from your mobile phone like Facebook posts or Instagram shares, but that you can use several times.

Tags call-to-action, conversion rate optimisation, Email marketing course, lead capture, mailchimp Course, mailchimp training course

Content Marketing Email Marketing Google Analytics Omnichannel Marketing

Omnichannel Marketing works best with Google Tag Manager

Post author By Steve Slisar
Post date June 16, 2019

If your digital marketing is like most small businesses it is a collection of different tools that different “experts” told you you had to have, so they set it up for you! The problem with that is you’ll have too many “experts” and a right royal mess that someone at some stage will have to clean up!

Google Tag Manager is one tool that helps to bring all the mess together into something much more organised.

Tags Google Analytics, google tag manager, omnichannel marketing

Digital Marketing Google Analytics Video Analytics Video Marketing

How to use Youtube to upload videos for your website

Post author By Steve Slisar
Post date May 4, 2019

Video marketing is a fantastic tool to demonstrate your knowledge to potential customers and it is well known for it ability to keep visitors at your website for long but some business owners don’t realised just how easy it is to use.

Tags keyphrases, keywords, video marketing, youtube marketing

Content Marketing Conversion Rate Optimisation (CRO) Email Marketing Facebook Advertising Google Analytics Social Media Social Media Marketing Video Analytics Video Marketing

Digital marketing jobs are some of the highest paid according to SEEK

Post author By Steve Slisar
Post date January 8, 2019

Writing blogs, creating content, video

Content is what your customers see in your ads and on your website and landing pages. Combine the content with a Lead Capture strategy to turn strangers into identifiable humans (ie. getting email addresses and phone numbers) and you understand the value of digital marketing in the whole sales and revenue process.

Google, Facebook, Twitter and LinkedIn have managed to turn the tables of marketing and advertising to something that is now massively slanted towards digital and online (and mobile) so good digital marketing skills and experience will give you an edge in almost EVERY organisation.

The key measuring points for digital marketing roles are:

Visitors
Returning visitors
Pages per visit
Lead capture conversion rate
Conversion Rate Optimisation (CRO)
Search Engine Optimisation (SEO)
Cost per click
Cost per thousand impressions
Cost per lead
Value of each sale

SEEK’s new Career Guide

SEEK’s new career guide shows statistics for every industry and Digital Marketing Jobs are currently the highest paying, followed closely by marketing.

Check it out here: SEEK Career Guide for Digital Marketing Jobs

Digital Marketing Courses with Industry Connect

If you want to learn everything from blog writing, search engine optimisation, landing pages, call-to-action, email marketing using Mailchimp and Feedburner and much more then the COMPLETE Digital Marketing Training Course package is available on a study loan payment plan for just $25 per week.

See what’s included and enrol now

Tags CTA course, digital marketing courses, digital marketing jobs, digital marketing training, Search Engine Optimisation Course, SEO Course

Content Marketing Google Analytics real estate agents Search Engine Optimisation Course Social Media Wordpress Website Training Courses

Why Facebook is #2 and sticky – what real estate agents can do about it

Post author By Steve Slisar
Post date March 9, 2016

Facebook is sticky because users stay there

Website visitor information for facebook and why it is so sticky and good social media for real estate agents — Social media giant Facebook’s visitor stats what are your real estate agent website analytics like?

When a website is described as sticky it just means that visitors to the site stay their longer and click on more things. You probably do it because you find your friends, the things they do and the placed they go to interesting. Google and other systems that measure engagement of websites measure this using bounce rate, page views per visit and the time spent on the site each visit and that is something that we make our clients aware of in our quarterly digital strategy progress report for their website.

When you think about your own site, are their interesting places to visit? Are their stories about the people you work with, about your vendors or even about the buyers that others might find interesting? Some people have said to me that writing about real estate is boring but if you look at how popular ANY article that relates to real estate is in the press you’d soon find lots of things to write about and that is exactly what we do.

Content Marketing includes Words, Pictures and Videos

Content marketing is the buzz word in digital marketing these days but it has been popular for a long time. It’s commonly also referred to as blogging, business blogging or even newsletters (if you want to go back to more traditional terms). Content marketing refers to the writing on your wesbite but also to the images that you use (and how they are optimised for search engines) and the videos you create. The ultimate goal of all this content creation is to produce something that visitors to your real estate agent website want to see. If you tell a compelling story your visitors will come along on your journey.

Instagram is not as popular as Facebook

Website visitor information for instagram not as popular as Facebook but good social media for real estate agents — Instagram website visitor statistics and anlytics

Instagram was bought by Facebook in 2012 but it’s statistics don’t come close to those of it’s parent. Despite this Instagram is a good social media tool for real estate agents who want to appear as tech savvy and increase their content by taking photos and uploading them. Instagram is a tool that enables people to view great images and videos, like and share them and remain connected to people who they like so if you sell some great houses that you think people would like to know about its a good idea to give Instagram a go.

As a digital agency we can advise on all aspects of digital marketing and provide our clients with regular reports that demonstrate the statistics and analytics but focus on the goals and action points. If you’re a real estate agent and interested in 123ezy website for yourself take a look at our pricing but more importantly give us a call and ask us some questions, we’d love to help.

Tags social media, social media for real estate, social media for real estate agents

Content Marketing Google Analytics

Google Analytics needs time and attention

Post author By Steve Slisar
Post date November 7, 2015

Attention is What You Want From Readers

If you’re an average reader, I’ve got your attention for about 15 seconds, so here goes: many things we’ve been taught about the web are wrong. One of the biggest mistakes – thinking that clicking is the same as reading.

Not your average reader? Perhaps I’ve got you a while longer… I’ve mentioned on the EzyLearn blog that every business owner should be monitoring their web analytics – and it’s particularly important if you are counting on your website to bring in new enquiries and leads because it enables you to modify the journey and strategy to gain maximum benefit.

What Does Web Analytics Help You With?

Web analytics allows you to determine things like where your visitors originated from, your click rate and your bounce rate.

Google considers any visitor who spends less than 30 seconds on your web page before clicking elsewhere to have “bounced” – and the number of people who bounce from your website is your bounce rate.

Clicks and Conversions

Your click rate is the number of people who have clicked through to your website from a search engine, banner ad, or third party link. The goal is to keep your click rate high and your bounce rate low – this is supposed to demonstrate high engagement with your website, your business or your brand; it’s also supposes to guarantee conversions.

Except that it doesn’t – a fact that’s becoming clear to organisations with large web presences, as web users become more sophisticated as the way we use the web has evolved.

According to Tony Haile, of US company Chartbeat, which provides real-time analytics for companies like Time Inc, Forbes and NBC Universal, businesses should be looking towards something he calls Attention Web and away from clicks and bounce rates.

Time and Attention

Attention Web is not just valuing the number of clicks, but valuing the time and attention visitors give your site. “Time is a rare scarce resource on the web and we spend more of our time with good content than with bad,” Haile says.

For business owners this means you need to give your customers and clients, good, valuable content and start valuing the time they spend reading and engaging with it. Do this and your conversion rate will soar – and in turn, your bounce rate plummet.

***

A key cornerstone of our websites for real estate agents offer is the tools to measure how your online presence is performing. Read more about how we measure performance.

Tags Google Analytics